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AUG 23, 2018
Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
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NOV 10, 2020
During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.
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NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
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JAN 13, 2021
Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.
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DEC 2, 2020
In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes, and forecasting analyst Eric Haggstrom presented our latest CTV ad spending forecast for the US and discussed the challenges advertisers face with this medium.
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DEC 22, 2020
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.
Article
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JAN 14, 2021
Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.
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DEC 9, 2020
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
Article
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NOV 12, 2020
One thorny problem with connected TV (CTV) advertising is that the growing number of
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
Article
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NOV 16, 2020
A major challenge in measuring connected TV (CTV) audiences is that most of the time
people spend streaming happens devoid of advertising.
Article
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NOV 13, 2020
Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.
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NOV 9, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.
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SEP 14, 2020
While many persuadable voters distrust social media advertising, connected TV (CTV) ads reach audiences in a brand-safe environment that lends far more credibility.
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SEP 22, 2020
eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.
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DEC 22, 2020
Increased political ad spending contributed to a banner year for connected TV.
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JAN 5, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this live Tech-Talk Webinar. He will share how you can incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals in 2021.
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NOV 18, 2020
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
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JUL 22, 2020
2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.
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NOV 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
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DEC 5, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
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NOV 21, 2019
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.