Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.

Connected Cars: The Next Frontier. Most media, entertainment, and marketing experts believe connected cars will be one of the next big opportunities for 5G and IoT.

BMW and Amazon announced a 31-inch monitor with Fire TV that drops down and provides backseat passengers with an in-car theater experience. Volvo announced built-in Google Assistant features. Google partnered with Motorola to release a dongle that permits wireless support for Android Auto. Why It Matters. Like the smart home, connected cars are going to be new portals to the internet.

We expect GM’s exploration of in-car payments through OnStar to ramp up this year. If it does, Goldman could tether the card to a car-based wallet to attract spending as in-car payments become more common. It could also explore tie-ups with digital fuel and parking payment upstarts—or build financing relationships as US car purchases rise in 2022.

5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.

Report: US Connected Cars Forecast 2021. Article: Chip wait times get longer as companies continue to stockpile, predicating a worse chip shortage. Article: Apple signals AirPods could become part of its healthcare device play.

Report: US Connected Cars Forecast 2021. Article: Small electric aircrafts are making inroads, but tech limitations mean long flights are still decades away. Article: 2021 holiday sales see the strongest growth in 20 years.

But those belonging to the biggest potential audience are the 146.9 million connected car drivers that we estimate will hit US roads in 2022. Apple, Google, and Amazon all have smartphone apps—CarPlay, Android Auto, and Alexa Auto—for drivers to tether to car systems, or have signed agreements with carmakers to power built-in voice systems. Prediction.

Market leader Amazon is creating an echo device for every corner in consumer’s lives, including smart TVs, connected car speakers, and even karaoke microphones. And Google’s Nest isn’t sitting around idly. More Nest smart speakers (4.1 million) were shipped than Amazon Echos (3.3 million) in the US during Q2 2021, per Omdia.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

Mobility data: This is still very early, but connected cars, electric bikes, and other vehicles generate reams of data, including that on location. Traffic information in Google Maps or Waze is a good example of this (although currently, this data mostly comes from phones). Many companies are also relying more on their first-party data.

That share bounced back in October 2020, when in-car listening accounted for 28% of all audio listening, slightly down from its pre-pandemic levels. This shrinkage of in-car listening, and the subsequent growth of at-home listening, drove more listeners from traditional radio to digital audio options, which surpassed the former in time spent for the first time.