Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.

On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

Connected Cars: The Next Frontier. Most media, entertainment, and marketing experts believe connected cars will be one of the next big opportunities for 5G and IoT.

5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.

Report: US Connected Cars Forecast 2021. Article: Small electric aircrafts are making inroads, but tech limitations mean long flights are still decades away. Article: 2021 holiday sales see the strongest growth in 20 years.

Report: US Connected Cars Forecast 2021. Article: Chip wait times get longer as companies continue to stockpile, predicating a worse chip shortage. Article: Apple signals AirPods could become part of its healthcare device play.

Market leader Amazon is creating an echo device for every corner in consumer’s lives, including smart TVs, connected car speakers, and even karaoke microphones. And Google’s Nest isn’t sitting around idly. More Nest smart speakers (4.1 million) were shipped than Amazon Echos (3.3 million) in the US during Q2 2021, per Omdia.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

If it can deal with (nontrivial) manufacturing hurdles, Xiaomi could be well suited to use its experience creating consumer electronics to create a tech-integrated connected car. According to our estimates, autonomous ride-sharing vehicles in the US alone are expected to see a 333% increase from 2021 to 2023. What’s the catch?

That share bounced back in October 2020, when in-car listening accounted for 28% of all audio listening, slightly down from its pre-pandemic levels. This shrinkage of in-car listening, and the subsequent growth of at-home listening, drove more listeners from traditional radio to digital audio options, which surpassed the former in time spent for the first time.

For example, in a partnership between IBM and auto manufacturers, blockchain was used to authenticate information from connected cars to ensure that the information remains secure.

Connected cars and autonomous vehicles: Real-time remote analysis will become essential for the auto industry, which is rapidly increasing the number of sensors in its vehicles. 5G-connected IoT devices will also be crucial for AV commercial viability since AVs will have to interact with traffic management systems, weather and road condition data, and other external resources to make decisions in real time

Connected cars and smart home devices could also become commerce portals. It’s possible that more rapid adoption could negatively influence mobile growth. For instance, a car interface could allow users to order food or parking ahead of time, or people may start to use smart appliances for replenishment orders.