The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

In Chile, Colombia and Peru, more than two-thirds (68.7%) of business executives surveyed by DNA Human Capital from March 12 to 16 said they believe the coronavirus will greatly affect their company’s bottom line in the long term. The three countries make up more than one-quarter (26.6%) of confirmed coronavirus cases in Latin America.

This was especially true in countries like Colombia, Peru and Mexico that have historically higher rates of unbanked or underbanked consumers. Interest is growing among those with access to traditional financial institutions as well.

According to GlobalWebIndex, urban internet users in Argentina, Brazil, Colombia and Mexico spent an average of 59 minutes per day watching online TV and streaming content in 2018—about 20 minutes more, on average, than they did four years earlier. Respondents in Brazil spent the most time per day watching this type of content, followed by Mexico, Colombia and then Argentina.