This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Total retail sales include revenues from department stores in Chile and Peru; home improvement in Argentina, Chile, and Colombia; and supermarkets in Argentina, Brazil, Chile, Colombia, and Peru.

However it only has active footprints in Brazil, its home market, plus Mexico and Colombia. Chime is a major US-based neobank and, per Insider Intelligence forecasting, will be the biggest by customers: it’s slated to jump from 13.1 million in 2021 to 22.7 million in 2025. However, Chime’s bulk doesn’t cross international boundaries; its expected growth is fully domestic.

(The update doesn’t include performance data for the company’s other markets, Mexico and Colombia.). The neobank also experienced surges in key lending, payments, and usage:. Total payment volume hit BRL$92 billion ($17.84 billion), doubling from a year earlier, per a disclosure from Nubank CFO Guilherme Lago. The CFO also noted that, since December 2020, Nubank brought in over 8 million customers.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

The age distribution of the Brazilian neobank’s customers is a lot younger than incumbents’, with years of future earnings potential still ahead if they remain loyal.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

Apple brought its mobile wallet to nine new markets in 2021—including Colombia, Israel, and Mexico—bringing its global footprint to nearly 60 countries and regions. The Apple Wallet also supports transit systems in more than 200 cities. (It debuted in two Chinese cities in late 2021.). New wallet features.

Pay TV penetration in Argentina, Brazil, Chile, Colombia, Mexico, and Peru will continue to decline through the end of our forecast in 2025. The number of households with pay TV will actually increase in Chile, Colombia, and Mexico, but household penetration will decline as pay TV household growth lags behind the increase in number of households overall.