Roughly 69.0% of US companies with over 100 employees will use communication and collaboration tools this year, according to our estimates. That’s an increase of 15 percentage points from 2019, when 54.0% of such companies utilized these tools.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.

Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

Collaboration tools can make these types of sessions possible, but teams will need to get creative to achieve the expected outcome of the meeting. (More on tools in a second.). While virtual meetings can help drive collaboration and information-sharing, they also have plenty of challenges and downsides.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

Adoption of Communication and Collaboration Tools Has Surged. Election Impact: Why the Passing of California's Prop 24 Matters for Marketers and What to Expect in 2021. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

In both of these collaborations, shoppers in China were able to buy the looks right from the comfort of their homes.

According to an August 2020 survey from ChannelAdvisor in collaboration with Dynata, only 44% of UK digital shoppers planned to start their Christmas shopping in either November or December—28% planned to start in October, 14% in September, and another 14% said they’d already started. For the 44% starting late, returns could be a headache for retailers.

This campaign is reminiscent of the McDonald’s and Travis Scott collaboration, more in terms of the influencer aspect and with the brand looking to reach a younger audience. Absolutely. There's an accelerated shift in the way people buy, how they shop, and how they interact with brands. We believe that this could be an interesting method for us to continue reaching consumers and a younger demographic.

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Jillian Ryan talks about the collaboration tools companies are using to transform their business digitally and what to keep in mind when rolling them out.

However, most marketers feel that digital video advertising and influencer collaborations offer the most promise in the industry. While the esports audience is somewhat diverse in race, young male gamers still make up the largest segment.

Influencer Collaborations: It’s common for marketers to work with popular gaming influencers to establish their brand within the space.