AUG 16, 2021
The bigger picture: While it won’t put the debate on advertising effectiveness to bed, it is noteworthy that consumer brands like Coca-Cola, which cut ad spend in 2020, experienced dips in revenues. “P&G prospers because of hard times, not despite them,” brand consultant Mark Ritson wrote in Marketing Week.
AUG 7, 2021
JAN 21, 2021
Pre-pandemic, global brands like Procter & Gamble and Coca-Cola commanded industry attention with their stated intentions to increase in-housing for media buying. It was a strategy to gain better control, amass first-party data, and increase returns on their media investments. In-housing refers to internalizing work previously outsourced to an agency so that internal resources conduct the work.
OCT 12, 2021
That’s more likely to happen among bigger, institutional brands, such as Coca-Cola, Nike, and Procter & Gamble, which have more of a stake in how consumers perceive them. These highly visible brands are often looking for brand exposure, which allows them to shift spending to other channels—since the top of the funnel offers more advertising options.
JUL 6, 2021
Local beverage brand Genki Forest outsold Coca-Cola and Pepsi on Tmall at last year’s event. In China, direct-to-consumer (D2C) brands lean heavily on digital but are less likely to launch standalone apps. Instead, they rely on the digital ecosystems of the country’s internet giants, reaching consumers where they already are.
NOV 11, 2019
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.
MAY 23, 2021
In the past few months alone, major brands including Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
MAY 10, 2021
In the past few months alone, major brands like Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.
AUG 6, 2020
So, when Coca-Cola secured highly sought-after billboard space in Times Square this past spring, instead of displaying an image of people sipping cola while having fun in the sun, the beverage conglomerate ran a simpler ad instead. In plain white text set against a red background, it stated: “Staying apart is the best way to stay united.”.
MAR 4, 2021
Coca-Cola built its business by having a Coke within arm's reach of every consumer. And that’s now become possible 24 months into a company's life cycle through the D2C space. Vigilante: Historically, the only way for us to drive awareness in-store was by doing demos, which are very expensive and honestly don't scale very well.
AUG 2, 2021
Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo were early partners; all were prepared to redesign at least some of their packaging in order to participate. Newer partners include Danone, Perrier, and Nutella. In France, ecommerce customers order Loop-enabled products via this site for delivery to their homes. (Shoppers can also buy some products in select stores.)
NOV 5, 2020
According to the Adobe research, US adults deemed Nike, Coca-Cola, Google, Apple, and Dove among the brands with the most advertising diversity. These brands, and others, are noteworthy for their successful attempts to embody corporate DEI commitments in their marketing.
MAR 9, 2021
Companies like Coca-Cola and WPP have continued to take advertising in-house or consolidated their creative arms, which has taken a toll on agencies. This kind of insourcing, according to Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, suggests that “even if agency employment recovers, it may not get to pre-pandemic levels.”.
JUL 13, 2020
Coca-Cola, meanwhile, said on June 26 that it would pause all social media ad spending worldwide for 30 days, while UK-based beverages company Diageo said it would indefinitely suspend all social media advertising globally starting on July 1. Microsoft stopped advertising on Facebook already in May.
DEC 18, 2019
Netflix made a splash in the marketing industry this year with the third season of its sci fi show “Stranger Things,” which featured a plethora of brands including Coca-Cola, Kellogg, Mongoose and Burger King. The streaming giant will continue to build off that success while other streaming services like Hulu and Amazon Prime Video amp up product placements in their original series, too.
AUG 26, 2020
December 2019: Introduced McDonald’s and The Coca-Cola Co. as the first marketers to use Snapchat Scan, a visual search and AR technology that lets users scan a logo or image with their phone to reveal additional AR content. March 2020: Rolled out Lens Web Builder, a web-based way for marketers to create branded AR Lenses on Snapchat.
NOV 18, 2020
According to Adobe research from May 2020, US adults deemed Nike, Coca-Cola, Google, Apple, and Dove among the brands with the most advertising diversity. These brands, and others, are noteworthy for their successful attempts to embody corporate diversity, equity and inclusion commitments in their marketing.
FEB 8, 2021
Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.
OCT 7, 2019
For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.
NOV 14, 2019
AUG 30, 2019
JUN 24, 2019
JUN 17, 2019
FEB 20, 2020
Instead, they are brand innovators—people who work at companies like Coca-Cola or Chick-fil-A—companies that would be done if the brand didn’t stay at the top of its game. Data-Driven CMO. This role is for people who live and die on personas, analytics and predictive capabilities. They walk in and immediately need that serious dashboard in front of them with every metric under the sun.
MAY 19, 2020
Prior to Neustar, Chris worked at Coca-Cola North America and stood-up identity solutions to merge disparate data sets and link discrete marketing programs to create a cohesive, single view of consumer interactions. He also held data and programmatic strategy roles at Starcom, Rubicon Project and Time Inc.