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  • Article
     | 
    APR 25, 2022

    Brands see an opportunity to pad their margins: Consumer demand remains strong for products such Tide, Coca-Cola, and Tyson, which is why companies are boosting prices beyond their increased costs.

  • Article
     | 
    APR 20, 2022

    Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

  • Article
     | 
    MAY 17, 2022

    Coca-Cola said last year it would double its spend with minority-owned businesses by 2024, spending at least 8% of its ad dollars with Black, Hispanic and Asian -owned entities. Verizon has pledged to spend a minimum of 2% of its ad budget with Black-owned media. Burt’s Bees became the first brand to launch a campaign via Omnicom's Diverse Creators Network.

  • Article
     | 
    FEB 14, 2022

    For example, Coca-Cola reported 17% revenue growth for 2021, as well as a 15% increase in operating income. This means there’s room for retailers and manufacturers to negotiate prices downward or at least keep them steady, thus relieving some of the pressures on consumers.

  • Article
     | 
    FEB 2, 2022

    How we got here: Rising tensions between the US and China led the Biden administration to refuse to send diplomatic envoys to the games, but that stance was undercut by American brands like Coca-Cola, Visa, and more still choosing to sponsor the event. Choosing whether to sponsor the Olympics is a zero-sum game for brands.

  • Video
     | 
    JAN 21, 2022

    Alison Engelsman is global lead, audience and addressable media solutions at The Coca-Cola Co. Alison leads digital transformation by creating capabilities to deliver differentiated and relevant consumer experiences through the utilization of data, technology, and media.

  • Article
     | 
    MAY 16, 2022

    Public relations firm Zeno, whose clients include many large brands and companies such as Starbucks, Coca-Cola, and Netflix, has encouraged companies to avoid taking a stance, per newsletter Poplar Info. The story quickly went viral on social media, prompting Zeno to clarify that its recommendations were specific to breaking news only.

  • Report
     | 
    FEB 11, 2022

    For example, The Coca-Cola Co. has used dynamic QR codes in product packaging that provided new experiences to customers every time they scanned a QR code. AR Will Drive QR Code Applications. Marketers are discovering the power of augmented reality (AR) in advertising, which ARTillery Intelligence expects will grow from $2.86 billion in 2022 to $6.68 billion in 2025.

  • Report
     | 
    FEB 17, 2022

    Burger King has run banners in Skip, along with 7-Eleven, which co-promoted free beverages from Monster Energy—owned by The Coca-Cola Co.—on orders above C$25 ($20). Uber Eats. The company introduced sponsored listings in Toronto and Vancouver at peak demand during the pandemic in 2020.

  • Article
     | 
    DEC 22, 2021

    Well-known brands such as Coca-Cola, Sephora, and Gillette as well as lesser-known direct-to-consumer companies have found success partnering with micro-influencers. Spending on influencer marketing in the US is expected to rise 12.2% to $4.14 billion in 2022, on top of a 33.6% spike projected for 2021, per our estimates.

  • Report
     | 
    DEC 6, 2021

    Participating brands include Amazon Prime Video, Coca-Cola, Hollister, Under Armour, Verizon, and Walmart. Snapchat’s AR offering is powered by Lens Studio, which allows brands to create, publish, and share Lenses to the platform. Recent Commerce-Related AR Product Developments.

  • Report
     | 
    NOV 22, 2021

    To name a few examples, Coca-Cola, Sephora, Sperry, and Glossier have actively courted micro- and nano-influencers, and more brands are sure to follow in 2022.

  • Report
     | 
    JAN 21, 2021

    Pre-pandemic, global brands like Procter & Gamble and Coca-Cola commanded industry attention with their stated intentions to increase in-housing for media buying. It was a strategy to gain better control, amass first-party data, and increase returns on their media investments. In-housing refers to internalizing work previously outsourced to an agency so that internal resources conduct the work.

  • Article
     | 
    NOV 3, 2021

    Brands from Coca-Cola to the NFL have also begun selling non-fungible tokens (NFTs), digital assets that act as virtual works of art. What this means: Brands are beginning to take virtual goods more seriously—not just as experimental marketing tools but also as potential revenue streams. There are already signs of demand for digital goods:.

  • Report
     | 
    AUG 2, 2021

    Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo were early partners; all were prepared to redesign at least some of their packaging in order to participate. Newer partners include Danone, Perrier, and Nutella. In France, ecommerce customers order Loop-enabled products via this site for delivery to their homes. (Shoppers can also buy some products in select stores.)

  • Report
     | 
    MAY 10, 2021

    In the past few months alone, major brands like Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.

  • Article
     | 
    OCT 12, 2021

    That’s more likely to happen among bigger, institutional brands, such as Coca-Cola, Nike, and Procter & Gamble, which have more of a stake in how consumers perceive them. These highly visible brands are often looking for brand exposure, which allows them to shift spending to other channels—since the top of the funnel offers more advertising options.

  • Article
     | 
    AUG 16, 2021

    The bigger picture: While it won’t put the debate on advertising effectiveness to bed, it is noteworthy that consumer brands like Coca-Cola, which cut ad spend in 2020, experienced dips in revenues. “P&G prospers because of hard times, not despite them,” brand consultant Mark Ritson wrote in Marketing Week.

  • Report
     | 
    AUG 6, 2020

    So, when Coca-Cola secured highly sought-after billboard space in Times Square this past spring, instead of displaying an image of people sipping cola while having fun in the sun, the beverage conglomerate ran a simpler ad instead. In plain white text set against a red background, it stated: “Staying apart is the best way to stay united.”.

  • Report
     | 
    DEC 18, 2019

    Netflix made a splash in the marketing industry this year with the third season of its sci fi show “Stranger Things,” which featured a plethora of brands including Coca-Cola, Kellogg, Mongoose and Burger King. The streaming giant will continue to build off that success while other streaming services like Hulu and Amazon Prime Video amp up product placements in their original series, too.

  • Article
     | 
    NOV 18, 2020

    According to Adobe research from May 2020, US adults deemed Nike, Coca-Cola, Google, Apple, and Dove among the brands with the most advertising diversity. These brands, and others, are noteworthy for their successful attempts to embody corporate diversity, equity and inclusion commitments in their marketing.

  • Article
     | 
    MAR 4, 2021

    Coca-Cola built its business by having a Coke within arm's reach of every consumer. And that’s now become possible 24 months into a company's life cycle through the D2C space. Vigilante: Historically, the only way for us to drive awareness in-store was by doing demos, which are very expensive and honestly don't scale very well.

  • Chart
     | 
    AUG 7, 2021
  • Report
     | 
    NOV 5, 2020

    According to the Adobe research, US adults deemed Nike, Coca-Cola, Google, Apple, and Dove among the brands with the most advertising diversity. These brands, and others, are noteworthy for their successful attempts to embody corporate DEI commitments in their marketing.

  • Article
     | 
    FEB 20, 2020

    Instead, they are brand innovators—people who work at companies like Coca-Cola or Chick-fil-A—companies that would be done if the brand didn’t stay at the top of its game. Data-Driven CMO. This role is for people who live and die on personas, analytics and predictive capabilities. They walk in and immediately need that serious dashboard in front of them with every metric under the sun.

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