eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.

eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.

Audio: How US media use will change in 2021, virtual co-viewing, and video games replacing music. Five insights on how China is striving to be the next 5G leader. Pandemic? Recession? Telecoms keep on advertising.

How US media use will change in 2021, virtual co-viewing, and video games replacing music. Brand safety and ethical concerns will spur more ad boycotts.

Co-viewing is also more likely when video content is viewed on a TV screen. YouTube Is Positioning to Take Share from the US TV Market. Challenges facing traditional TV that were exacerbated by the pandemic pose a potential opportunity for TV advertisers examining digital video alternatives, including YouTube.

On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

“Some of the time, they’re looking for that co-viewing experience,” Gould of Disney Channels Worldwide said. “A term that describes families today is a ‘Velcro family'—who, as the world gets scarier, are looking for ways to spend more time together, not less.”

In addition, 49% of adults in the study, and 60% of those in the 18-to-34-year-old group, reported co-viewing more in 2018 than three years earlier. Among the co-viewers, 52% watched through streaming services and the remaining 48% through traditional TV.