Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.

For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.

Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.

For a deeper dive into thoughts from the chief marketing officers at 10 of the most innovative banks, credit unions, and neobanks in the US and Canada, read “The Banking CMO Report: 10 Leaders on Priorities, Challenges, and Opportunities.”.

For a deeper dive into thoughts from the chief marketing officers at 10 of the most innovative banks, credit unions, and neobanks in the US and Canada, read “The Banking CMO Report: 10 Leaders on Priorities, Challenges, and Opportunities.”.

Suggestions from our recent reports on the CMO role—both for banking and more broadly—include:. Keeping up with pop culture and popular social media platforms to glean insights on how to communicate new initiatives. Reaching out to public figures like social media influencers and incorporating them into marketing campaigns.

Insider Intelligence spoke with Carolyn Feinstein, Varo Bank’schief marketing, growth, and design officer, to better understand how CMOs are redefining their roles as digital becomes the default banking channel for customers

Justin Morcelle’s non-marketing experience with data and analytics gave him a competitive advantage when he took on his job. In an exclusive interview, he talks about how digital has transformed the CMO role.

He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader.

Learn more by accessing the complimentary report here. —Maura Smith, CMO, Partnerize.

This Q&A is an excerpt from one of 10 interviews we conducted for our report, “The Banking CMO Report: 10 Leaders on Priorities, Challenges, and Opportunities.”. The ads in New York subways for Current’s digital-only financial services carry the tagline, “What do you think we are—a bank?”

He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader.

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group.

Before the shift to digital, marketers didn’t have a measurable way to track their companies’ growth, which would allow them to prove their worth. As Deloitte Digital's CMO Alicia Hatch put it, “In the C-suite, we were essentially speaking Mandarin to English speakers. No one understood what we were talking about.”

Increased regulation, consumer awareness and media frenzy have led to a perception that data may in fact be bad for us. Consider some consumers who are concerned that voice-controlled assistant technologies listen to their every word. Acxiom CMO Jed Mole explains the realities of data today and the benefits of finding balance.