DEC 20, 2021
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
JAN 7, 2022
On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.
DEC 28, 2021
We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.
APR 1, 2021
Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.
AUG 4, 2021
On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
JUL 9, 2021
On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.
JUN 25, 2021
On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.
JUN 11, 2021
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
DEC 3, 2021
Facebook, meanwhile, introduced Live Audio Rooms, its foray into social audio, at the height of the Clubhouse craze, but its latest move squashed all its audio initiatives (including Live Audio Rooms, podcasts, and short-form audio) into a section of its video hub, Facebook Watch. Predictions. Clubhouse will not last the year as a standalone company. It will either be acquired or shut down entirely.
OCT 11, 2021
After Clubhouse usage spiked earlier in 2020, companies such as Twitter, Facebook, Spotify, and LinkedIn rushed to copy its features into their own products. This expansion into social audio could create more opportunities for marketers, but for now, the medium will remain experimental for marketers because of its lack of scale, absence of audience metrics, and limited content moderation. Podcasts.
OCT 13, 2021
Don’t forget: Clubhouse is still in the mix—and it's pressing forward. In August, the company announced that it averages 700,000 “rooms” per day. But that number pales in comparison to the 55.6 million Twitter users or 179.5 million Facebook users who now have access to social audio within the apps they already use.
MAY 12, 2021
When Clubhouse announced in April this year that it had closed a new Series C of funding, it said its investor base spanned more than 200 creators, angels, and funds, including “members of the Clubhouse community, institutional investors, professional musicians, athletes, and comedians, and many who you might not have heard of outside of Clubhouse.”.
SEP 27, 2021
In its announcement, Twitter also mentioned a number of upgrades to Spaces, its voice-driven Clubhouse competitor, and reemphasized Communities, its new Facebook Groups competitor that lets users interact exclusively with curated groups of like-minded individuals.
NOV 9, 2021
MAY 14, 2021
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
MAR 30, 2021
In January, Clubhouse said the app had roughly 2 million weekly active users worldwide. (In case you missed it: Facebook is also reportedly working on its own Clubhouse rival, according to The New York Times.). Monetization Product and Targeting Updates. Here are the key monetization product and targeting updates for Twitter in Q1 2021:. Revue Acquisition.
SEP 3, 2021
With new rivals like Substack and Clubhouse offering users the ability to do the above and make money, Twitter has had to respond with features like Super Follows and Ticketed Spaces, which rolled out earlier this week. Twitter has more in store, specifically around its acquisition of newsletter publishing platform Revue.
MAY 3, 2021
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
APR 23, 2021
On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
APR 20, 2021
Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.
APR 19, 2021
On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.
APR 11, 2021
Black History Month is an important time of year for Martell Cognac. This year, the Pernod Ricard spirits brand took its activism and community involvement work to Clubhouse, hosting a series of conversations with Karen Civil, a creator and digital marketing strategist with more than 1 million followers on Clubhouse. Pernod Ricard’s Stroud shared how the brand developed the idea and what it learned by using Clubhouse.
APR 9, 2021
On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.
APR 14, 2021
The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.
APR 7, 2021
Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.