US click-and-collect sales will maintain strong momentum over the near term, but the fulfillment method is no longer meaningfully stealing dollar volume share from delivery or from in-store purchasing.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.

Click and collect is set for a strong year in the US, both in terms of sales growth and increases in total buyers.

After more than doubling in 2020, US click-and-collect sales growth slowed to 9.7% in 2021, totaling $80.28 billion in sales.

Walmart Inc. generated $20.38 billion in US click-and-collect sales in 2021.

Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?

7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

Physical stores with strong click-and-collect had an advantage. Brick-and-mortar roared back during the holidays with shoppers feeling more comfortable post-vaccine. But a mid-December spike in COVID-19 cases from the omicron variant created enough hesitancy to shift late-season purchases to click-and-collect, to the benefit of leading multichannel retailers.

Deploying click and collect. Establishing dark stores. Developing last-mile delivery partnerships. Expanding Ship-from-Store Options.

But while buy online, return in-store (BORIS) has become table stakes, only a few retailers in our study allowed shoppers to return in-store purchases via their website or app. Shoppers want to have their store purchases delivered to their home, though this is another feature that is not yet widely available to them.