US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.

How popular is click and collect for grocery ecommerce? Click and collect will make up 34.9% of US digital grocery sales this year, but the majority of digital sales are fulfilled via delivery. Click-and-collect sales will amount to more than 40% of digital grocery sales by 2025. WHAT’S IN THIS REPORT?

That’s up by 7.2% from 2020, when the number of click-and-collect buyers jumped by 15.8%. Click and collect will continue to grow steadily for the next few years. By the end of our forecast period in 2024, we expect that 14.1 million internet users in Canada will use click-and-collect services at least once per year.

Click-and-Collect Buyers: UK Remains World Leading. We updated our click-and-collect buyer forecasts in January 2021, but as with the cross-border retail ecommerce buyer numbers, the trends remain the same. The key trend is the UK leads the way when it comes to uptake of click-and-collect services.

Click-and-Collect Leaders. Multichannel retailers known for click and collect will reap a windfall from last-minute and delivery-anxious shoppers. Expect Walmart, Target, and Best Buy to benefit most from this trend. “The revenue growth for retailers that have click-and-collect options outstrips the average by a long shot,” said Taylor Schreiner, director of Adobe Digital Insights at Adobe.

Click and Collect. Click-and-collect fulfillment options became a must-have feature during the pandemic. We estimate that click-and-collect orders across all devices more than doubled to $72.46 billion in 2020 and will nearly double again by 2024.

Beginning on “Panic Saturday”—the last Saturday before the Christmas holiday when shoppers typically dash to the stores to purchase last minute-gifts—RetailMeNot, Offers.com and BlackFriday.com will feature brands with in-store and buy online, pickup in store (BOPIS) offers and deals on digital gifts.

Click and collect was a big driver of ecommerce sales growth in 2020. Click-and-collect sales in the US are expected to continue to grow, nearly doubling in size from $72.46 billion in 2020 to $140.96 billion in 2024. For the first time, we are forecasting the number of US consumers who will use a buy now, pay later (BNPL) service, which allows shoppers to pay off a purchase in installments.

While experiences with click and collect in the US vary, in France consumers believe click and collect can and should transform the retail experience, according to a November 2020 study by OpinionWay and Dalenys. Of the adults surveyed, 73% said they believe click and collect will permanently shape consumption practices and the organization of stores.

., click and collect). Potential Costs and Revenues. Physical space is expensive. Ikea just purchased the former central London site of defunct clothes retailer Topshop for £378 million ($484.7 million). Business rates and high rental costs are also prohibitive for many retailers. Digital is far from cost-free, though, certainly if you want to scale.

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.