Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.

Early on—around late March, early April—consumers bought staples like rice and beans, paper towels, and cleaning supplies. But we also saw a tremendous push for fresh items. People were buying bigger and bigger carts, too. They were stocking up. Consumers told us they were buying not only for themselves, but their neighbors in the same building or their friends and family.

Procter & Gamble, the biggest overall ad spender in CPG, increased spending for digital and traditional this spring as demand for cleaning and personal care products rose. However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products.

It’s unlikely that people would be against more cleaning or extra safety precautions even without a pandemic, which begs the question of why travel companies weren’t doing it before. If increased safety and cleaning lead to flight delays or higher prices due to the need for more personnel, would they still be as inclined to support those measures?

For many consumers who have seen early ads for Handy, they may know the company solely for house cleaning. It focused mostly on marketing that segment in the beginning, but it also provides a range of other services, including home renovation and installations.

YouTube, Facebook and Twitter are providing new visibility into their monitoring practices and how they are pulling offensive content from their platforms.