For many consumers who have seen early ads for Handy, they may know the company solely for house cleaning. It focused mostly on marketing that segment in the beginning, but it also provides a range of other services, including home renovation and installations.

Procter & Gamble, the biggest overall ad spender in CPG, increased spending for digital and traditional this spring as demand for cleaning and personal care products rose. However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products.

State of the category: Health/personal care/beauty is another category that benefited hugely from the pandemic, as essential items such as cleaning, personal care, and pet products made up the nonfood/beverage portions of consumers’ digital grocery carts. The category grew 36.7% last year, amounting to $73.80 billion in US ecommerce sales.

In particular, more consumers bought food, cleaning products, and household items online than before; much of that increase will be sustained. Consumers have also become more aware of the importance of local merchants and sustainable product sourcing. Is Amazon still gaining traction in Western Europe?

It’s unlikely that people would be against more cleaning or extra safety precautions even without a pandemic, which begs the question of why travel companies weren’t doing it before. If increased safety and cleaning lead to flight delays or higher prices due to the need for more personnel, would they still be as inclined to support those measures?

The bank is methodically introducing features that have been challengers’ calling card for years—and other incumbents could also find themselves in PNC’s crosshairs.

Early in the pandemic, consumers turned to Amazon in droves for groceries, cleaning items, and just about everything they could.

“We look at influencer marketing as a way to generate not only reach, impressions and customers, but also content,” said Alex Reed, co-founder and CMO of cleaning company Truman’s. “On our website and our social feeds, we feature a lot of customers, many of whom are influencers.”.

Keyword search ads linked to groceries, cleaning supplies and other FMCG items have likely increased with the surge in online buying, for example. Yet any increase in those areas is being offset by a sharp fall in ad sales for travel, tourism, hospitality, automotive and other major categories where demand has fallen precipitously.

US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.