Investment in classified ads will increase by modest increments through our forecast period. The share of spending devoted to classifieds will shrink, however. Germany: Display Narrows the Gap with Search. In Germany, search claimed 47.0% of the 2020 digital ad spending pie, or €3.72 billion ($4.24 billion).

The survey classified its respondents by the degree of their engagement:. Among the crypto owners: Engagement skews male and is inversely proportional with age. Active crypto owners (21% global): They’ve used cryptocurrency to send or receive money, buy goods, or to accept payment at least once.

But despite the seeming consensus, the government still hasn’t legally classified cryptos—so agencies like the Fed and the SEC have limited powers over them. This means crypto issuers are not held to standard disclosure requirements.

In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.

Canada is classified as a “high-adoption” country in our global mobile payments forecast.

The “Other” category, which includes email, classifieds, and mobile messaging, will have a similar growth rate this year, and total spend will be about half the other main categories’ totals, at £0.43 billion ($0.55 billion). The nature of auto advertising, particularly classifieds, means that as a proportion of total “other” spend, auto will account for just over one-third of it this year.

According to our definition, these former subscribers would be classified as cord-cutters. We forecast there will be 4.9 million cord-cutter households this year, equating to close to 10 million cord-cutter viewers. Since 2015, when there were 3.9 million cord-cutter viewers in Canada, we estimate this group has grown by about 1 million per year.

When vMVPDs are excluded from pay TV and included with OTT, the subscription revenue gap between these services closes significantly. vMVPDs are a hybrid between traditional TV and digital video, so they can be classified into either category, depending on context.