Canada is classified as a “high-adoption” country in our global mobile payments forecast.

Display will account for 57.2% of total digital ad spending this year, driven primarily by video and social media, followed by search (37.8%) and classifieds (5.0%). Mobile will continue to drive digital ad spending growth and will account for nearly three-quarters (73.7%) of digital investments this year. WHAT’S IN THIS REPORT?

Classified and directory ads will account for 12.5%. Digital Ad Spending by Company. Predictably, the expected decline in search spending this year will have a direct impact on Google’s ad revenues. In 2019, ad revenues accruing to Google from the EU-5 countries rose 12.5%. Pre-pandemic, we predicted 10.2% growth in 2020.

Even among those classified as “unacculturated” (based on language usage in various contexts and degrees of self-identification as American versus Hispanic), about one-third reported speaking English at least “well.”. But being proficient in English does not mean speaking it exclusively. March 2020 polling by 9thWonder and ThinkNow among Hispanics ages 18 to 64 examined language usage at home.

When we found out we weren’t [classified] as an essential business and weren’t allowed to have guests come inside the restaurant, we had to adapt pretty quickly. The first thing we did was offer curbside pick-up via our app. We adopted curbside pick-up the third week of March and have really made it a contactless experience.

In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.

Next came the 25.8% classified as “AmBi-Cultural”—typically immigrants as children or young adults, bilingual, and with “many Hispanic cultural practices.” On the less-acculturated end of the spectrum were the 15.1% termed “Hispano”—immigrants as adults who prefer Spanish and whose Hispanic cultural practices are “predominant.”

Rounding out digital spending are minor contributors like classifieds, messaging and email. Classifieds may become even less of a factor in the wake of COVID-19: Demand for secondhand goods, where the virus can potentially remain for several days, might decline on digital platforms like Craigslist and Kijiji.

For example, if Disney is promoting a new show on the National Geographic television channel, that is classified as media. But if Disney is promoting its Disney+ streaming service or advertising a theme park, that would fall into the entertainment category.

Please note: The following are not finite definitions, but are instead designed to give readers an idea of the differences between the types of technology, all of which are commonly classified as AI. Artificial intelligence (AI): Computer systems that have the ability to emulate human intelligence, primarily for marketing and data analysis.

We forecast that these figures will remain stable for the next four years, although the “other” category (mainly classifieds) will continue to decline slowly over time. Traditional Media Takes a Big Hit. Unlike digital, traditional ad spending will not muddle through the coronavirus era in relatively good shape.

The below list of definitions is neither finite nor comprehensive, but is instead designed to highlight the types of AI discussed in this report and illustrate the differences between the types of technology, all three of which are commonly classified as AI. Machine learning (ML). ML is by far the most commonly referenced technology by insurers when talking about their use of AI.