We also expect that Amazon will make moves internationally, having filed “Amazon Pharmacy” trademarks or patents in the following markets: Canada, the UK, Australia, Brazil, China, Egypt, the EU, India, Israel, Japan, Mexico, Singapore, Taiwan, Turkey, and the UAE. While that doesn’t indicate imminent moves, it does signal Amazon’s intention to scale its online pharmacy beyond US borders.

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

China Leads in Social Commerce with the US in Second Place. China has more social buyers than any other country we cover—both in millions and as a proportion of internet users—and that share will reach 46.4% in 2021.

It’s hard to imagine US mcommerce approaching 40% penetration of retail sales anytime soon, but China still holds lessons for the US. Some trends in China eventually found their way to the US, including:. Mobile payments. Social commerce. QR codes. Which trends in China are happening now and have a decent chance of similar uptake in US mcommerce? Livestreaming shopping channels.

Livestream shopping took off in China four to five years ago, but has developed into a $300 billion industry this year, accounting for 11.7% of all retail ecommerce sales in the country. To put that in perspective, that figure makes the livestream shopping market in China larger than every other entire retail ecommerce market in the world, except for China and the US.

While social buying is a growing trend in the US, it's more popular in China and Russia, where 51.5% and 49.5% of social network users have purchased via a social channel. In the US, millennials are the most likely to use social media networks as important information sources for shopping decisions. Looking ahead: We project social commerce will be a $79.64 billion industry in the US by 2025.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

This model has taken off in China but is still nascent in the US, though Amazon has been working to replicate that success stateside. Twitch. Amazon is looking to hire a vice president of creators at Twitch, The Information reported.

The networks’ enthusiasm for live shopping comes directly from China, where livestream shopping is already big business for brands.

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.