Report
|
SEP 19, 2019
Consumption of digital video is booming. The number of new formats and innovative content has flourished. And traditional broadcasters are experimenting with digital channels to keep pace with the changing user behavior.
Report
|
JUN 27, 2019
Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.
Video
|
SEP 12, 2019
eMarketer vice president of forecasting Monica Peart discusses our advertising estimates for Alibaba and details on the Chinese ecommerce giant’s new retail initiative.
Video
|
AUG 21, 2019
eMarketer junior forecasting analyst Nazmul Islam discusses our ad revenue numbers for Tencent and the growth of WeChat.
Video
|
AUG 20, 2019
eMarketer vice president of forecasting Monica Peart breaks down our digital ad spending estimates in China and the influence of Baidu, Alibaba and Tencent.
Report
|
MAY 30, 2019
Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.
Video
|
AUG 15, 2019
eMarketer vice president of forecasting Monica Peart shares our ad spending numbers for radio in China and why growth is outstripping TV and newspapers.
Video
|
AUG 12, 2019
eMarketer forecasting analyst Eric Haggstrom discusses ad spend trends for Weibo, China’s Twitter, and drivers behind its continued growth.
Report
|
MAY 30, 2019
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.