Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.

Context: Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.

Context: Walmart; Toys R Us buyers; Total toy buyers; Amazon; Target; Dollar stores; Costco

Context: Browsed; Purchased; Amazon; Walmart; Target; Dollar stores; Department stores; eBay; Costco; Independent toy shops; Disney Store; Five Below; Kmart; Sams Club; Other

Context: Total; Have ever handed a child a smartphone to play with; Mean age of child

Context: Own mobile phones and actively engage in social media; Own mobile phones and dont engage in social media; Dont own mobile phones

Context: YouTube; WhatsApp; Facebook; Instagram; Snapchat; Twitter

Context: Mobile phonepersonal; Desktop laptopfamily; Tabletpersonal; Desktop laptopschool; Mobile phonefamily; Desktop laptoppersonal; Tabletfamily; Other public facilities eg library desktop laptop; Internet cafe

Context: YouTube; WhatsApp; Snapchat; Instagram; Facebook Messenger; Minecraft; FaceTime

Context: YouTube; Snapchat; WhatsApp; Instagram; Facebook Messenger; FaceTime; Twitter; Skype; Musically; Twitch; Kik

Context: Male; Female; Instant messages texts; Make receive calls; Going online; Download apps; Use the camera; Use social media; Play games; Make receive video calls; Taking video clips; Use Bluetooth; Use navigation apps; Health fitness tracking

Context: Total

Context: hour or less; hours; Dont know no opinion; 45-54; 55-64; 65+; Total

Context: How will kids interact with digital media in 2018? In the latest episode of "Behind the Numbers" podcast, eMarketer's Mark Dolliver and Jennifer Pearson take a look at the trends and the numbers.

Context: hours; No limit

Context: Kids are digital natives. But aside from tweens, most lack smartphones. Instead, their digital activity is dominated by digital video, much to the chagrin of parents.

Context: Unique visitors thousands; reach; Minutes per visitor; Google; Microsoft sites; Roblox; BBC; Yahoo; Amazon; Facebook; Valve Corporation; eBay; Dropbox

Context: n; Funny videos jokes pranks challenges; Music videos; Cartoons animation mini movies or songs; How to videos or tutorials about hobbies sports interests; Game tutorials walkthroughs watching other people play; Vloggers or YouTube personalities; Film trailers clips best bits or program highlights; Whole programs or films; Unboxing videos

Context: Internet; Mobile; na; TV; Gaming

Context: Tablet; Mobile phone; Game console connected to a TV; Handheld game console; Desktop laptop or netbook; Any of these

Context: TV set; Mobile phone; Tablet; Books magazines comics; Desktop laptop netbook; Game console player; DVD Blu ray player; Radio; MP player

Context: Has own smartphone; Doesnt have one but uses a parents; Doesnt have one and doesnt use a parents

Context: Child; Parent; 35-44

Context: Wearable connected device eg smart watch fitness tracker; Connected toy; Voice controlled internet connected smart speaker eg Google Home Amazon Echo; Social media account eg Instagram Snapchat Facebook Twitter

Context: Feature phone; Benefits outweigh harm; Smartphone; Benefits and harm about equal; Harm outweighs benefits

Context: Own; Have access; Total; Tablet iPad; Mobile phone smartphone; Desktop laptop; Video game console; Handheld device or iPod with Wi Fi capability; Connected toy; Wearable connected device smart watch fitness tracker

Context: 12-17; Not after a certain time at night; Homework or chores first; Not during family activities; Not during meals; Any restrictions

Context: Own smartphone; Total mobile phone owners; 12-17

Context: Watch TV; Most some of the time; Hardly ever never; Watch digital videos; Play games apps on mobile device; Play console video games

Context: Ages; Total ages; Male; Female; Total; Play social games; Use social media

Context: Watch videos eg YouTube; Play games; Use apps; Watch TV movies; Read books; Total

Context: K; K K

Context: TV; Live TV; na; Streamed downloaded; Prerecorded on demand; DVD videotape; Digital video; Digital short videos YouTube

Context: Screen media activities; Watching TV DVDs or videos; TV on TV set; DVDs videotapes; TV videos via desktop laptop; TV videos via mobile device; Playing games; Via console; Via handheld; Via desktop laptop; Via mobile device; Video chatting; na; Other digital activities; Educational software via desktop laptop; Homework via desktop laptop; Anything else via desktop laptop; Anything else via mobile device; Total screen media time; Other media activities; Listening to music; Reading being read to; Print; Electronic; Total media time

Context: Total; TV; Mobile device; DVD videotape; Desktop laptop; na; Video game player

Context: TV; DVD videotape; Desktop laptop; Video game player; Mobile device

Context: K; K K

Context: Age; Geographic locale; Rural; Urban; Socioeconomic status; AB; C; DE; Total

Context: Canada; Australia; UK; US

Context: Screen based play; Indoor screen free play; Doing things with a parent or other adult screen free; Outside play; Structured time organized sports activities; Homework

Context: Total

Context: Viewing media playing on electronic devices; Playing educational games activities

Context: Screen based play; Indoor screen free play; Outside play; Doing things with a parent or other adult screen free; Structured time organized sports activities; Homework

Context: Watch video on demand; Male; Female; Total; Use a tablet computer; Own tablet computer; Use a mobile phone; Use video game console

Context: Digital; Nondigital; Total