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    Audio
     | 
    JAN 14, 2021

    eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to make marketing more accessible. She then talks about the most interesting takeaways from this year's Consumer Electronics Show (CES), how to make people feel more comfortable with facial recognition technology, and the significance of two driverless car developments.

    Report
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    MAR 5, 2020

    This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

    Article
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    FEB 9, 2021

    As the organizer of the massive Consumer Electronics Show (CES), the Consumer Technology Association started from scratch in preparation for the fully virtual January 2021 event. “We had to shift our mindset away from producing a physical show,” said Jean Foster, senior vice president of marketing and communications. “Like any organization, we had a playbook on how to approach CES.

    Article
     | 
    APR 5, 2021

    Today’s news means the company’s rollable phone—a 2021 CES favorite—may never reach consumers. LG’s smartphone exit will create a near duopoly in the US between Apple and Samsung. In Q1 2017, LG made up 18% of total US smartphone shipments, making it the third-largest smartphone manufacturer by shipment market share, just behind Samsung (22%), according to Counterpoint data.

    Article
     | 
    JAN 25, 2021

    Amazon director of Alexa Trust Anne Toth described on a panel at CES 2021 how every Alexa product release is also paired with a privacy feature improvement. And in the wake of a bungled policy update on WhatsApp, consumers are voting with their feet by choosing competing messaging services for their privacy-protecting value propositions.

    Report
     | 
    FEB 20, 2019

    This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

    Report
     | 
    DEC 21, 2020

    As the organizer of the massive Consumer Electronics Show (CES), the Consumer Technology Association started from scratch in preparation for the fully virtual January 2021 event. “We had to shift our mindset away from producing a physical show,” said Jean Foster, senior vice president of marketing and communications. “Like any organization, we had a playbook on how to approach CES.

    Article
     | 
    JAN 23, 2020

    Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.

    Article
     | 
    JAN 17, 2019

    Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.

    Audio
     | 
    JAN 13, 2019

    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

    Audio
     | 
    JAN 16, 2020

    eMarketer principal analyst Victoria Petrock discusses what she learned from the 2020 Consumer Electronics Show. She then explains the significance of facial recognition bias and why paying with your hand makes sense.

    Article
     | 
    FEB 13, 2020

    Industry Insights: CES. In January, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. eMarketer spoke with speakers at this year’s event about their takeaways and predictions for 2020.

    Article
     | 
    JAN 21, 2020

    Rob Pegoraro, a Washington, DC-based freelance tech journalist who writes for USA Today, Fast Company and Yahoo Finance spoke with eMarketer on his insights and predictions for this year and his takeaways from CES 2020.

    Article
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    JAN 14, 2020

    Adobe senior strategic development manager Chris Duffey spoke with eMarketer on his insights and predictions for this year about CES 2020.

    Article
     | 
    JAN 29, 2020

    eMarketer principal analyst Victoria Petrock recently shared her insights and takeaways from CES 2020.

    Article
     | 
    JAN 23, 2020

    Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.

    Report
     | 
    FEB 24, 2020

    Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

    Report
     | 
    MAR 18, 2021

    At CES 2021, CEO Hans Vestburg announced a project with the NFL to deploy its 5G Ultra-Wideband service this year in 28 NFL stadiums across the US, including a recent upgrade of Raymond James Stadium in Tampa, Florida, in time for last month’s Super Bowl LV. Verizon spent nearly $80 million to showcase its 5G multimedia capabilities in advance of the big game.

    Report
     | 
    MAR 18, 2021

    Why it’s worth watching: Ghost Robotics has been working out of Verizon and Newlab’s 5G Studio, and Verizon featured their partnership in its keynote at the 2021 Consumer Electronics Show (CES). The robots could be used to deploy movable, dynamic 5G mesh networks in places with low connectivity, for a variety of military use cases and enterprise applications like mining. Lunewave.

    Report
     | 
    JUN 6, 2019

    To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

    Article
     | 
    MAR 6, 2019

    Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

    Article
     | 
    AUG 13, 2019

    “In a digitally enabled world where security breaches are commonplace and consumers are growing ever-more concerned about how companies are using their personal information and protecting their privacy, biometric technologies can provide an extra layer of security and protection,” said Victoria Petrock eMarketer principal analyst and author of our February 2019 report, “Top 10 Tech Trends from CES 2019:

    Article
     | 
    FEB 25, 2020

    Every touchpoint a consumer has with a brand—be it a TV ad, a social media post, a call to customer service or a branded end-cap—is part of the customer experience. For years, marketers and their companies have been working hard to make the sum of those experiences as cohesive and value-additive as possible. But like many marketing efforts, such endeavors are often met by taking two steps forward, one step back.

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