Over 500 million people in Europe will use social networks monthly in 2022—with more than half hailing from Central and Eastern Europe. Facebook will remain the largest platform, but its lead is shrinking as Instagram and TikTok expand.
With many brands having pulled back from Russia, we have forecast new ad spending figures both within Russia as well as Central and Eastern Europe. Slowdown in view: We developed two ad spending forecasts for Russia and Central and Eastern Europe, using a scenario-based approach. Our “moderate” scenario is our official estimate, which shows a drastic decline.
Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.