Celebrity endorsement has been a cornerstone strategy for marketers in China. Under this unpredictable climate, they need to take a fresh look into their current relationships with celebs and find ways to work with them in the “new normal.”. Many would consider China a nanny state that shepherds society along the path of national strategy and ideals.

This year, livestreaming will get even bigger as brands, influencers, celebrities, and entertainers increasingly use the format to interact with consumers, deliver content in new ways, and introduce new products. We think many consumers will want to watch an event or participate in a shopping livestream even after the pandemic-related restrictions on in-person activities are gone.

Marketers can expect livestreaming to get even bigger in 2021 as brands, influencers, celebrities, and entertainers increasingly use the format to interact with consumers, deliver content in new ways, and introduce new products. For more on how livestream shopping will develop in 2021 and our other social predictions, look out for our upcoming report: “US Social Trends for 2021.”. Facebook Dating.