Starbucks is reportedly considering cashierless cafes using Amazon’s Just Walk Out tech, and Instacart will acquire smart cart provider Caper AI.

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

For example, Amazon 4-star draws on the company’s trove of online reviews to inform inventory decisions, while Amazon Go and Amazon Fresh stores are used to deploy new retail technologies, such as store sensors that enable cashierless checkout, smart grocery carts, and biometric payments.

Consumers value payment convenience and have embraced frictionless commerce solutions, like click-and-collect and cashierless checkout: 19% of global consumers said they wanted more seamless and frictionless experiences when checking out, per a recent Paysafe study. Fast’s solution is more convenient because it removes the number of checkout steps.

The rollout of Amazon Go, the cashierless convenience store concept featuring its patented Just Walk Out technology, is well underway. Now Amazon Fresh grocery stores, which feature “Dash Carts” that automatically scan and charge items placed in the shopping cart, are popping up near big cities like Los Angeles and Chicago.

Whether any of Amazon’s in-store technology will make it into the shopping experience, like Amazon Go’s cashierless checkout. This is likely, however, given that Walmart was trialing fully cashierless stores in June 2020, per Pymnts. eMarketer retail and ecommerce analyst weighs in:.

eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

Not all cashierless stores will rely on computer vision technology. Shekel Brainweigh has developed an autonomous retail store format with AI-enabled smart shelf systems that count inventory by weighing items on shelves.

In 2022, self-checkout should become even more ubiquitous in large retail chains, and more retailers will go a step further with mobile scan-as-you-go tools or fully cashierless checkout, such as Amazon Go. “Retail-tainment” takes center stage in-store as retailers look to lure consumers with innovation. Retailers are reimagining how they engage with shoppers.

The new Fresh location in Bellevue, Washington is a full-size grocery (typically 25,000-45,000 square feet) and the largest retail space that will run on Amazon’s cashierless tech. Here’s how it works: The Fresh grocery will allow buyers to scan QR codes, use Amazon One to read their palms, or insert their credit or debit cards associated with their Amazon accounts.

Amazon Go, a cashierless convenience store concept featuring its patented Just Walk Out technology, is continuing to expand its footprint. Amazon also has expansion plans for Amazon Fresh grocery stores, which feature “Dash Carts,” shopping carts that automatically scan and charge the items placed in them. The stores have been popping up near big cities including Los Angeles and Chicago.

While the store isn’t technically “cashierless,” the experience is designed exclusively for mobile order-ahead pickups so that customers can get in and out almost instantly while avoiding the queue.

For example, Amazon 4-star draws on the company’s trove of online reviews to inform inventory decisions, while Amazon Go and Amazon Fresh stores are used to deploy new retail technologies, such as store sensors that enable cashierless checkout, smart grocery carts, and biometric payments.

By comparison, the expansion of Amazon Go grocery stores—which are generally smaller than Fresh stores and offer cashierless checkout technology—looks to be in its early stages, but the etailer has at least two more slated to open in the US. Amazon’s grocery ambitions can help it capture a lucrative stake in the $1.328 trillion US sector. And it’s building out its technology licensing business.

Click and collect, cashierless checkout, contactless payment, and digital signage will streamline in-store transactions. 5G’s bandwidth and low latency will come into play as mobile devices become the interface between the retailer and the consumer’s bank account. Frictionless “stores of the future” will land and expand as digital-first retail experiences, such as Amazon Go, become more commonplace.

The rise of self-checkout and automated cashierless checkout is helping rid customers of the drudgery of store lines. Amazon Go uses computer vision technology that lets shoppers scan their app at entry, pick items off the shelves, and then walk out of the store, at which point their account is automatically charged.

At the end of their visit, they pay for their items at a cashierless point-of-sale (POS) terminal. Supermarket chain Sainsbury’s has taken this a step further, introducing an entirely cashierless store in central London in April 2019.

The rollout of Amazon Go, the cashierless convenience store concept featuring its patented Just Walk Out technology, is well underway. Now Amazon Fresh grocery stores, which feature “Dash Carts” that automatically scan and charge items placed in the shopping cart, are popping up near big cities like Los Angeles and Chicago.

Earlier this year, the company opened a cashierless store in central London. Shoppers were able to scan products and pay via a dedicated mobile phone app. While not quite qualifying as proximity mobile payment, it was a brave new world of digitized in-store shopping. The thing is, it was something that shoppers weren’t quite ready for.

More innovations like cashierless checkout and contactless payments will reshape the physical retail landscape. All these innovations and investments will lead to better omnichannel experiences and help retailers reach consumers—something they’re striving for daily.