This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.

The card lets customers earn unlimited 2% cash back and may signal a broader move into general-purpose cards.

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

It launched the Autograph card, which lets customers earn 3X points on top spending categories like restaurants and travel.

Earlier this month, the payments firm revamped its co-brand credit card with new cash-back benefits in a push to boost engagement. Digital wallets: Schulman emphasized that these would be key to the firm’s growth plans, describing them as the “future of the industry” and the “future of PayPal.”

The discount retailer launched bank accounts and debit cards with Incomm Payments, a BNPL pilot with Sezzle, and a rewards redemption program with FIS.

About 3 in 10 prospective credit card applicants are interested in rewards programs that benefit consumers who have multiple accounts with a bank, according to Insider Intelligence’s cash-back and premium travel credit card Emerging Features Benchmark reports. By moving toward offering one, Amex can tighten its consumer relationships and help them consolidate their financial lives. Debit benefits.