This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

How has that strategy of cash back helped differentiate Banco Inter within Brazil’s ecommerce ecosystem? The notion of cash back is very popular in the US, but it took a while to catch on in Brazil. At the end of the day, it’s money in your pocket. Rather than receiving a credit, or points, our clients can quickly redeem their cash back directly into their checking account.

It’s been perceived as a coupon and cash-back channel, but it’s not that anymore,” said Matt Gilbert, CEO of affiliate network Partnerize. According to the Gartner survey, 65% of B2C marketing executives worldwide expected to increase spending in affiliate, or partner, marketing in 2021, while just 21% planned to decrease it.