The card lets customers earn unlimited 2% cash back and may signal a broader move into general-purpose cards.

This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

But with only two issuers offering the feature, premium travel cards are behind the curve: Eight of 10 cash-back credit cards in our companion study offered this feature, including Discover and American Express. Cryptocurrency rewards cater to innovative consumers. Cryptocurrency must still overcome significant hurdles before it can disrupt consumer payments.

The news: PayPal refreshed its Synchrony-issued PayPal Cashback Mastercard with expanded rewards, per a press release. The zero-annual-fee card gives customers 3% cash back when paying with PayPal online, in-store, or via mobile and 2% cash back for all other purchases. Previously, cardholders could only get 2% cash back on purchases.

Earlier this month, the payments firm revamped its co-brand credit card with new cash-back benefits in a push to boost engagement. Digital wallets: Schulman emphasized that these would be key to the firm’s growth plans, describing them as the “future of the industry” and the “future of PayPal.”

Fewer than 1 in 5 US consumers have debit rewards programs, and just 8% can earn points or cash back, per PYMNTS. Interchange and other fee rules make debit cards less lucrative for issuers and therefore make rewards harder to fund.

Dollar General’s rewards integration could boost its value proposition: 25% of US respondents said applying rewards to a specific purchase made with a card would be “extremely valuable,” per Insider Intelligence’s “US Cash-Back Credit Card Emerging Features Benchmark 2021” report.

The digital bank offers cash back, savings, and investment products, and later this year plans to offer mortgages. It also touts a number of partnerships with retailers like Hudson’s Bay, Home Depot, and H&R Block. With these retailers, Neo Financial offers products like co-branded cards and buy now, pay later options.

Typically, traditional partnerships include coupon, cash back, referral, or content sites promoting offers, brand messaging, or sponsored posts to their audiences in exchange for commissions or flat fee payments.

Cardholders earn unlimited 1.5% cash back on all transactions and can qualify for Bank of America’s Preferred Rewards for Business program. The card can help build or improve cardholders’ credit. Bank of America will periodically assess account activity to upgrade qualified clients to other cards.

Its zero-annual-fee cards offer attractive perks like 2% cash-back rewards and bill pay installments. These features have helped fuel growth for the startup: Slice issues about 400,000 cards a month, sources told TechCrunch. HDFC Bank, one of India’s largest banks, averaged roughly 316,600 cards monthly during the three months ending December 2021.

Because of the pay-for-performance model, most publishers—at least those that delivered scale—firmly resided in the last-click position of the consumer journey, meaning they were heavily skewed towards the coupon and cash-back category. From affiliate to partnerships.

JW: One coming up here pretty shortly will be cash-back rewards. We'll be offering a credit-card-style rewards product for our debit card members. We think this fits really squarely with our mission to build products that level the financial playing field: Now, customers get access to great cash-back offers when they use their Dave card at leading merchants. We're very excited to roll that out.

Despite 80% debit penetration, fewer than 1 in 5 US consumers have access to debit rewards, and only 8% can gain points or cash back on debit purchases, per PYMNTS. Offering debit rewards puts Amex in rare company, especially among major issuers. That may draw in users as the pandemic’s long tail extends debit’s popularity bump. Digital-only banking.

Engaging users through UBI offerings and rewarding them with discounts or cash back for driving safely can generate stickier customers. In 2020, for example, Nationwide reported that first-term retention rates of customers participating in its SmartRide program were over 5 percentage points higher than its average rates. UBI can be more profitable than traditional auto insurance.

At the time, it was rumored that cardholders would likely get 5% cash back on Instacart purchases—though neither Instacart nor JPMorgan has confirmed rewards. JPMorgan previously partnered with Instacart to offer Chase cardholders limited-time online grocery rewards.