As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

On Cyber Monday, social referral traffic had a 2% conversion rate and 94% cart abandonment rate, compared with a 12% conversion rate and 80% cart abandonment rate for search traffic. Across the key shopping holidays, social shoppers generated a single-digit share of traffic and an even lower share of orders, while search shoppers generated similar traffic but a disproportionately high share of orders.

The average conversion rate for campaign emails was 6.5%, lower than that of browse abandonment (7.6%), post-purchase (15.4%), product abandonment (17.3%), and cart abandonment messages (37.5%).

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

"This has resulted in increased cart abandonment, as buyers are seeing higher prices at checkout and are purchasing less," she said. eBay will continue to feel the effects as more states implement the internet sales tax laws, at least for H1 2020. But its challenges extend beyond just internet sales tax.