eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

Cart abandonment has been an issue since the advent of online shopping. Consumers get cold feet for a number of reasons, but for many, it's just a part of the way they shop.

For many consumers, abandoning products in an online cart is part of the digital shopping experience. But what’s really causing them to rethink that pair of shoes they absolutely needed seconds ago?

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

Email automation prompted by abandonment of a specific product or an entire cart, and even by website browsing, is viewed by recipients as highly relevant compared with batch-and-blast campaigns. Hashemi has found that for Uncommon Goods, category affinity is not as strong as it is for most retailers.

"This has resulted in increased cart abandonment, as buyers are seeing higher prices at checkout and are purchasing less," she said. eBay will continue to feel the effects as more states implement the internet sales tax laws, at least for H1 2020. But its challenges extend beyond just internet sales tax.