On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

Abandonment texts are also integral but should be used in three specific instances:. Sending a link to bring shoppers back to your site. To display an image of the product to remind customers of their previous interests. To reduce cart abandonment. Automated catalog texts are powerful messages that enable retailers to update customers in real-time.

Merchants can use ACI PayAfter to reduce cart abandonment by making it faster and more convenient for consumers to check out with their preferred payment method. It also helps meet evolving consumer preferences: The number of BNPL users is expected to grow by double digits to account for 34.0% of digital buyers by 2025, according to our forecast.

Consumers’ limited tolerance for entering payment information—particularly on smartphones—creates an opportunity for cart abandonment. With mobile expected to drive half of ecommerce sales in the 2022 holidays, the stakes are becoming too great to ignore. Read Next. Sources. Adobe. Bizrate Insights. Bureau of Economic Analysis (BEA). Coresight Research. Comscore Inc. Digital.com.

Offering BNPL to the growing pool of consumers who want it is becoming more important to merchants, in part because it helps limit cart abandonment and increases conversions: BNPL can juice retail conversion rates by 20% to 30% and average ticket sizes by 30% to 50%, according to estimates by RBC Capital Markets.

This reduces the risk of cart abandonment by customers who can’t use their preferred method, according to Global Payments CEO Jeffrey Sloan. It’s also key to retention: Being able to accept more payment methods through a single partner is the second-largest reason SMBs would switch PSPs, per Paysafe. What’s next: Providers will turn their focus toward emerging payment types.

Online, these services pop up at checkout and can help reduce cart abandonment, though their appeal may not translate to brick-and-mortar stores in the same manner. Demand for cryptocurrency as a payment method was muted. Only 6% of survey respondents rated the ability to use crypto for apparel purchases as “extremely valuable.”

The average conversion rate for campaign emails was 6.5%, lower than that of browse abandonment (7.6%), post-purchase (15.4%), product abandonment (17.3%), and cart abandonment messages (37.5%).

Faster checkout helps merchants avoid friction-induced cart abandonment—leading to higher conversion and higher sales volume. Solutions like one-click checkout let customers avoid inputting payment information at checkout, which can be time-consuming and prone to error.

Integrating Bolt lets Adobe’s merchants offer a faster and more convenient checkout experience for their customers—which can reduce online cart abandonment and boost sales volume. The integration also helps online merchants compete with Amazon, which 77% of US consumers say they’re more inclined to shop with because of its easy checkout process, per Fast.

Amazon Pay’s seamless one-click checkout reduces shopper friction, thereby improving convenience, cutting into cart abandonment, and growing sales. It can make payments a nonissue for users—allowing Amazon to emphasize other parts of its growth strategy—while also tightening relationships with customers even when they aren’t shopping with Amazon.

And simplified checkouts can help increase conversion and decrease cart abandonment. Last year, 73% of global online businesses cited cart abandonment as an issue, per Paysafe. Fast CEO Domm Holland told Insider Intelligence that the company’s solution has increased conversion rates by as much as 60%.

On Cyber Monday, social referral traffic had a 2% conversion rate and 94% cart abandonment rate, compared with a 12% conversion rate and 80% cart abandonment rate for search traffic. Across the key shopping holidays, social shoppers generated a single-digit share of traffic and an even lower share of orders, while search shoppers generated similar traffic but a disproportionately high share of orders.

"This has resulted in increased cart abandonment, as buyers are seeing higher prices at checkout and are purchasing less," she said. eBay will continue to feel the effects as more states implement the internet sales tax laws, at least for H1 2020. But its challenges extend beyond just internet sales tax.

Amazon’s introduction of one-click ordering to alleviate shopping cart abandonment made online buying so easy it became habit. But that habit didn’t translate especially well to mobile, as page latency and difficult checkouts once again plagued conversions in this new context.