No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.

Cardholders earn 3 miles for every $1 spent on United purchases and 2 miles for every $1 spent on all other travel—including airfare, trains, local transit, cruise lines, hotels, car rentals, taxicabs, resorts, ride-sharing services, and tolls—as well as dining and streaming services. Customers also earn 1 mile for every $1 spent on all other purchases.

We define travel to include airlines, car rentals, hotels and resorts, online travel agencies, cruises, and destination marketing organizations, inclusive of leisure and business travel.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

People were more comfortable staying in a hotel than a rental home, hostel or traditional bed-and-breakfast. The overwhelming preference for road trips could make car rental companies one bright spot for the US travel industry in 2020. That said, they’re certainly not immune to the impact of the coronavirus, especially since they count on air travel to bring in customers.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel. Other (industry): Includes categories that fall outside of those mentioned, such as real estate, business and industrial, education, healthcare and pharma, etc. Overview of Our Digital Ad Spending Numbers by Industry.

Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

Discretionary spending categories including air, hotel, rail, and rental car-based expenses, as well as dining and live events such as concerts and other public shows. Essential spending. Nondiscretionary spending categories including necessities, such as groceries, gas, housing, utilities, and personal care products. Nonessential spending. 

Boomers are much more likely to book directly with an airline, hotel or car rental company rather than using an online travel aggregator like Expedia. Still, slightly more than half of boomers use online booking via such a service, according to Expedia research. “We definitely see differences generationally in terms of what's influencing decisions on the travel side.

We define travel advertising to include airlines, car rental, hotels and resorts, cruises and destination marketing organizations, leisure and business travel.

Zego provides usage-based auto insurance for vehicle fleets and gig economy workers on platforms such as Uber and Deliveroo. It also has a B2B arm where it partners with companies directly, such as escooter rental startups, to offer insurance to end users. The insurtech will use the funding to continue expanding across Europe, grow its staff, and invest in its technology.

MXN4.137 billion ($218.8 million) in travel sales (hotels, restaurants, leisure and entertainment centers, travel agencies and car rental companies) [National Chamber of Commerce Services and Tourism of Mexico City (Canaco-CdMx)].