eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.

And in August, Chase added rewards for hotel stays, dining purchases, and car rentals to its Sapphire Preferred and Sapphire Reserve premium travel cards. What’s next? Card issuers are positioned for big gains from the upcoming holiday season, which will top out at a whopping $1.147 trillion in US sales, per eMarketer forecasts from Insider Intelligence.

This is on top of existing rewards offered by both cards, like QuickBooks integration, rental car insurance, and the ability to spend above the credit limit depending on factors like credit record and payment history.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes leisure and unmanaged business travel. Other (industry): Includes categories that fall outside of those mentioned, such as real estate, manufacturing and industrial, education, and government. Overview of Our Digital Ad Spending Numbers by Industry.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

We define travel to include airlines, car rentals, hotels and resorts, online travel agencies, cruises, and destination marketing organizations, inclusive of leisure and business travel.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

Cardholders earn 3 miles for every $1 spent on United purchases and 2 miles for every $1 spent on all other travel—including airfare, trains, local transit, cruise lines, hotels, car rentals, taxicabs, resorts, ride-sharing services, and tolls—as well as dining and streaming services. Customers also earn 1 mile for every $1 spent on all other purchases.

Discretionary spending categories including air, hotel, rail, and rental car-based expenses, as well as dining and live events such as concerts and other public shows. Essential spending. Nondiscretionary spending categories including necessities, such as groceries, gas, housing, utilities, and personal care products. Nonessential spending. 

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel. Other (industry): Includes categories that fall outside of those mentioned, such as real estate, business and industrial, education, healthcare and pharma, etc. Overview of Our Digital Ad Spending Numbers by Industry.

People were more comfortable staying in a hotel than a rental home, hostel or traditional bed-and-breakfast. The overwhelming preference for road trips could make car rental companies one bright spot for the US travel industry in 2020. That said, they’re certainly not immune to the impact of the coronavirus, especially since they count on air travel to bring in customers.

Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.