Advertisers, take note: Mobile game users are Candy Crushing the stereotype that gamers are mostly younger men. More than half of US mobile gaming app users are female, and 54% of all users are over 35 years old. More like this:. Report: How 5G Will Change Media, Entertainment, and Marketing. Article: Kid-centric mobile gaming companies reach settlement to stop tracking children under 13.

We’ve listened to our associates and customers to ensure that we’re meeting their needs and continuing to deliver some fun to candy lovers everywhere, despite the tough year.

As the holiday evolves beyond romantic connections, the candy giant follows suit

., "Candy Crush," "Angry Birds," etc.). A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets. This excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features that resemble those on PCs.

“While rewarded video exists in other verticals, including publications and music services, the fit with gaming is particularly strong,” said Brian Ames, president of Activision Blizzard Media, owner of the popular mobile game "Candy Crush.".

Flowers, candy and dinner dates still take the cake among shoppers, but more unorthodox gifts are not out of the question. This year, pet spending will total $886 million, and experience-type gifts, including tickets to events or a trip to a spa, will be gifted by 25% of consumers, according to NRF.

More than half of US digital food shoppers who had purchased food and beverages online in the past month said they bought packaged snack foods like chips, cookies and candy in the past month. And more than one-third purchased dry/baking goods like cereal, flour and pasta.

“There is no user-generated content and, with a name like Candy Crush, it’s very light,” said Brian Ames, president of Activision Blizzard Media, which publishes Candy Crush Saga. “There’s no risk.”.