In 2020, digital video ad spending exceeded TV ad outlays for the first time in Canada. Digital video gained the most momentum of any format amid the pandemic last year, growing by 10.0% year over year (YoY). This includes both in-stream video formats (e.g., YouTube ads) and those outstream (ads appearing in social media feeds).

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

With a growing inventory of premium ad-supported video—which includes IMDb TV, certain live sports, and perhaps one day Prime Video—the opportunity appears even larger. Now imagine Amazon introducing direct-response TV ads using the voice-activated Fire TV Remote.