Forecasts
| APR 29, 2022
Chart
| FEB 23, 2022
Forecasts
| MAR 15, 2022
Chart
| FEB 23, 2022
Forecasts
| AUG 3, 2021
Report
| MAY 18, 2022
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| DEC 13, 2021
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
Report
| DEC 3, 2021
Report
| MAY 4, 2022
This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.
Report
| OCT 21, 2021
Report
| SEP 30, 2021
Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.
Chart
| OCT 6, 2021
Chart
| FEB 1, 2022
Chart
| FEB 1, 2022
Chart
| JAN 18, 2022
Report
| MAY 27, 2021
Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.
Report
| MAY 27, 2021
This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.
Article
| JUN 10, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.
Report
| APR 16, 2021
This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.
Article
| MAY 7, 2021
In 2020, digital video ad spending exceeded TV ad outlays for the first time in Canada. Digital video gained the most momentum of any format amid the pandemic last year, growing by 10.0% year over year (YoY). This includes both in-stream video formats (e.g., YouTube ads) and those outstream (ads appearing in social media feeds).