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Report
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JUN 7, 2022
Canada Time Spent with Media 2022:
Digital Video, Audio, and Social Media Are Gaining Ground
Total
time spent with media
is more than 10 hours daily on average in
Canada
this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Forecasts
|
APR 29, 2022
Time Spent with Media, Canada
Time Spent with Media
Share of Time Spent with Media
Time Spent with Smartphones
Time Spent with TV
Time Spent with Tablets by Tablet Users
Growth in Time Spent with Media
Time Spent with Desktop/Laptop Internet
Time Spent with Tablets
Time Spent with Smartphones by Smartphone Users
Time Spent with TV by TV Viewers
Article
|
JUL 1, 2022
Time spent with media to slump in US and Canada, but digital formats will grow
Digital media formats are poised for growth in US and
Canada:
Total media consumption will decrease this year as pandemic-inspired habits calm.
Chart
|
APR 28, 2022
Average Time Spent with Media in Canada, by Media, 2019-2024 (hrs:mins per day among population)
Chart
|
APR 28, 2022
Average Time Spent with Media in Canada, 2022 (hrs:mins per day among population)
Chart
|
APR 28, 2022
Smartphones:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population, % change, and % of total time spent with media)
Report
|
MAY 27, 2021
Canada Time Spent with Media 2021:
The Pandemic Drove Media Consumption to New Heights
Average daily
time spent with media
shot past the 10-hour mark last year, pushing media consumption to new levels in
Canada.
Forecasts
|
APR 29, 2022
Time Spent with Traditional Media, Canada
Time Spent with Traditional Media
Share of Time Spent with Traditional Media
Time Spent with TV by TV Viewers
Growth in Time Spent with Traditional Media
Time Spent with TV
Forecasts
|
APR 29, 2022
Time Spent with Social Networks, Canada
Canada Time Spent with Social Networks
Canada Time Spent with Social Networks by Users
Forecasts
|
APR 29, 2022
Time Spent with Digital Video, Canada
Time Spent with Digital Video
Time Spent with Total TV and Digital Video
Time Spent with Digital Video by Digital Video Viewers
Forecasts
|
APR 29, 2022
Time Spent with TV, Canada
Time Spent with TV
Time Spent with Total TV and Digital Video
Forecasts
|
APR 29, 2022
Time Spent with Digital Audio, Canada
Time Spent with Digital Audio
Time Spent with Digital Audio by Adult Digital Audio Users
Forecasts
|
APR 29, 2022
Time Spent with Mobile, Canada
Forecasts
|
APR 29, 2022
Total Media Ad Spending, Canada
Total Media Ad Spending
Total Media Ad Spending, by Media
Total Media Ad Spending Share, by Media
Total Media Ad Spending, per Person
Total Media Ad Spending Growth, by Media
Total Media Ad Spending per Hour Spent with Media, per User
Forecasts
|
APR 29, 2022
Digital Ad Spending, Canada
Digital Ad Spending per Hour Spent with Digital Media, per Person
Forecasts
|
APR 29, 2022
Mobile Ad Spending, Canada
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Forecasts
|
APR 29, 2022
Desktop/Laptop Ad Spending, Canada
Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Report
|
APR 7, 2022
Digital Audio in Canada 2022:
Spotify’s the Top Platform for Brands as the Ad Market Matures
As digital audio consumption increases, the advertising market in
Canada
is developing rapidly to reach new listeners.
Chart
|
MAY 12, 2022
Average Daily Time Spent with Media by US Children/Teens According to Child vs. According to Parent, Dec 2021 (hours)
Report
|
DEC 13, 2021
Insider Intelligence’s Canada Trends to Watch in 2022:
Regulatory Reform Looms Large as Social Commerce, Digital Audio, and More Continue to Grow
Our annual lookahead for
Canada
highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
Chart
|
APR 28, 2022
Total Time Spent with Total Media in Canada, 2019-2024 (hrs:mins per day among population and % change)
Chart
|
APR 28, 2022
Digital Audio:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population, % change, and % of digital media time)
Chart
|
APR 28, 2022
Digital Video:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population, % change, and % of total digital media time)
Chart
|
APR 28, 2022
Traditional* vs. Digital Media:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population)
Chart
|
APR 28, 2022
Social Networks:
Average Time Spent in Canada, 2019-2024 (hrs:mins per day among population and % change)
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