Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.