Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

Report: Time Spent with Media Overview 2021. Article: US TV advertisers will spend nearly $20 billion in this year’s upfronts. Article: Amazon’s MGM acquisition could give it a watch-time boost.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.