Chart
| MAY 6, 2020
Chart
| MAY 6, 2020
Chart
| MAY 6, 2020
Forecasts
| OCT 1, 2020
Video
| DEC 6, 2019
Report
| DEC 3, 2021
Chart
| NOV 24, 2020
Chart
| NOV 26, 2019
Report
| MAR 9, 2021
Article
| MAR 2, 2022
Video
| FEB 9, 2022
In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.
Chart
| NOV 24, 2020
Article
| JUL 23, 2020
Report
| APR 29, 2021
Report
| JAN 18, 2022
The number of social network users in Canada continues to climb, as a wider variety of platforms become available that can satisfy user appetites for information, entertainment, and personal expression.
Article
| JAN 27, 2021
Report
| JUL 2, 2020
Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.
Video
| JUN 6, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.
Report
| JAN 21, 2021
Report
| APR 7, 2022
As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.
Report
| MAR 12, 2020
Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.
Report
| JUL 23, 2020
More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.
Report
| APR 24, 2020
The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.
Report
| AUG 23, 2021
That figure is a bit of a misnomer because most OOH ad spending belongs to traditional OOH, which doesn’t have programmatic capabilities. Programmatic is a subset of digital outdoor advertising, and when viewed in that light, programmatic will account for 12.5% of DOOH ad spending in 2021 and 16.4% in 2022.
Report
| OCT 6, 2020
Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.