Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.