Purchasing is presently limited to users 18 years old and up in the US and Canada. More on this: Meta charges a 30% platform fee for any sales on its VR system, Meta Quest. Horizon Worlds will charge a 25% fee for goods and experiences sold on top of that. This would leave creators with just 52.5% of the sale price, with Meta taking the other 47.5%.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Influencers are integral in getting consumers in the US and China to buy. Brands in China have long turned to influencers, called “key opinion leaders” (KOLs), to drive their social commerce strategies, and now it’s becoming mainstream in the US as well. We forecast that 67.9% of US marketers from companies with 100 employees or more will use influencer marketing this year.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

Nearly two-thirds (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they were able to view customer photos and videos, according to a December 2020 survey from Bazaarvoice conducted by Savanta.

The adoption of social commerce—the ability to shop and buy, directly or indirectly, via social media platforms—accelerated during the pandemic. The vast majority of social commerce today is within the discovery and consideration stages. However, checkout capabilities are not available from the leading social networks in Canada.

The number of social network users in Canada continues to climb, as a wider variety of platforms become available that can satisfy user appetites for information, entertainment, and personal expression.

Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.

Trust deficit: 37% of consumers trust social media influencers over brands, with Gen Z and millennials twice as likely to trust influencers as boomers, per newly released Oracle data. Consumers don’t trust brands—but they want to: 70% say trusting a brand is more important today than in the past, per Edelman 2020 data.

In 2021, the number of new mobile banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including CIBC. As the battle for new mobile users heats up, FIs’ mobile banking app features will be crucial. This report identifies which key growth opportunities CIBC might focus on to gain and retain customers.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, which will considerably increase competition among financial institutions (FIs), including Desjardins. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial. This report identifies which key growth opportunities Desjardins might focus on to gain and retain customers.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including TD Canada. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities TD might focus on to gain and retain customers.

We're focusing on how to build those businesses, how to make them stronger, because the UK is a market unto itself, not like the EU, and they have a very robust acne influencer base, which we have tied into. Our Canadian business is on fire, too. We've expanded more into Canada in terms of hiring a PR agency there.

We also have invested to build out the delivery team in more than 15 major markets across the US and Canada. This means a person in an Article uniform driving an Article truck will show up and deliver your sofa, which means we have the ability to set the terms of how that experience will go versus contracting with a third-party delivery company.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow. Predictions. Increases in social commerce will create more influencer sponsorship opportunities for marketers. Marketers will gravitate toward influencers with smaller followings to get more bang for their buck.

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

Canada. Social Commerce Will Get Checkout in Canada in 2022. Transacting from Facebook and Instagram Shops in Canada requires linking out to retailer sites, still the most common form of social commerce in most markets. Checkout capabilities exist on Shops in the US, including payment solutions such as Shop Pay from Shopify, but not in Canada.

According to an April 2020 poll from the Ryerson University Social Media Lab, LinkedIn trails only two other social networks, Facebook and Instagram, in the number of account holders in Canada. Of the adult internet users in Canada surveyed, 44% said they had a LinkedIn account, compared with 83% for Facebook and 51% for Instagram.