Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.