Report
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AUG 13, 2019
An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
Report
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JUN 27, 2019
After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.
Video
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SEP 17, 2019
eMarketer forecasting analyst Eric Haggstrom explores our smart speaker usage figures for Canada and the Canadian French language rollout on Amazon’s Alexa.
Article
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AUG 19, 2019
Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).
Report
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MAY 30, 2019
As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.
Article
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AUG 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
Report
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MAY 30, 2019
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.
Video
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AUG 1, 2019
eMarketer junior forecasting analyst Nazmul Islam breaks down TV’s share of the total video ad market in Canada and why budgets are flowing to competitors like YouTube and Instagram. Watch now.