Report
|
AUG 13, 2019
An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
Report
|
JUN 27, 2019
After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.
Report
|
MAY 30, 2019
As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.
Article
|
AUG 19, 2019
Digital campaigning is crucial to candidates running for election worldwide, and in Canada this year, it’s no different. But new restrictions mean that political parties need to be more efficient with their ad dollars than ever before.
Article
|
AUG 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
Video
|
AUG 1, 2019
eMarketer junior forecasting analyst Nazmul Islam breaks down TV’s share of the total video ad market in Canada and why budgets are flowing to competitors like YouTube and Instagram. Watch now.
Video
|
JUL 29, 2019
eMarketer junior forecasting analyst Nazmul Islam explores our revised TV ad spending numbers in Canada, as well as our latest outlook on time spent. Watch now.
Article
|
JUL 25, 2019
Generations of Canadians have a ritualistic dedication to searching for deals across the border, hopping in cars for day trips for lower prices on most goods, especially alcohol and gasoline. It is relatively simple for a country where 90% of its population lives within 100 miles of the US border. With the advent of online shopping, the trend continues.
Video
|
JUL 24, 2019
eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for Facebook in Canada and the age group helping to preserve the platform’s top position. Watch now.
Video
|
JUL 19, 2019
eMarketer senior forecasting analyst Cindy Liu shares our usage numbers for Instagram and what is driving growth in Canada. Watch now.