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  • Article
     | 
    JUN 13, 2022

    The startup is building EVs suited for urbanites and priced at under $20,000, like its three-wheeled Fun Utility Vehicle (FUV), as well as specialty EVs like the Rapid Responder for emergency personnel and the Cameo for the film industry, per Inc. Arcimoto recently partnered with JOCO on a three-wheel EV-sharing pilot program for last-mile delivery in Manhattan.

  • Article
     | 
    MAY 10, 2022

    Social media and video app Cameo also laid off 87 employees last week—nearly a quarter of its workforce. Retail companies—including GoPuff, Peloton, Thrasio, and Reef—are also rethinking their staffing levels as the changing economic conditions force them to shift focus to turning a profit.

  • Article
     | 
    JUN 9, 2022

    The brand released a short film, “Coming Home,” about a nonbinary person finding a sense of community at an LGBT+ club, complete with cameos from LGBT+ celebrities. Bubly also worked with the Stonewall Inn Gives Back Initiative (SIGBI) to provide $100,000 to LGBT+ safe places hit hard by COVID-19.

  • Report
     | 
    MAY 12, 2021

    Cameo: Launched in 2017, Cameo is an app that allows consumers to pay celebrities, athletes, and social media stars to create personalized videos. Creators set their own prices that can range from as little as $1 per video to thousands for popular celebrities. According to data from Apptopia cited by Axios, the number of Cameo downloads increased by 134% between January 2020 and November 2020.

  • Report
     | 
    MAY 31, 2022

    For many years, the upfronts were predicated on a live dog-and-pony show where TV networks threw lavish parties featuring national recording artists, celebrity cameos, and plenty of booze in attempts to woo their advertising partners. The pandemic led to a pause on live events, and during the past two upfronts, presentations were given virtually.

  • Article
     | 
    JUN 13, 2022

    Capital One was the most downloaded US banking app between January and April 2022, with 5.0 million net new installations. Digital-only contender Chime took the No. 2 spot, with 4.7 million, while Chase came in third, with 4.1 million net new installs.

  • Article
     | 
    MAY 16, 2022

    In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.

  • Article
     | 
    APR 21, 2022

    More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.

  • Article
     | 
    APR 18, 2022

    In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

  • Chart
     | 
    APR 7, 2022
  • Audio
     | 
    MAR 4, 2022

    On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

  • Audio
     | 
    FEB 25, 2022

    On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

  • Article
     | 
    JAN 27, 2022

    US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

  • Audio
     | 
    JAN 26, 2022

    On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.

  • Audio
     | 
    JAN 14, 2022

    On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, some uncommon knowledge about sustainability, where sunglasses originally came from, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, and director of reports editing at Insider Intelligence Rahul Chadha.

  • Article
     | 
    DEC 13, 2021

    A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.

  • Report
     | 
    FEB 23, 2021

    Facebook is also reportedly testing Super—which operates similarly to the app Cameo, where consumers can pay for prerecorded video messages from celebrities. The difference is that Super will allow fans and creators to interact in real time. Live Shopping Arrives in the US. Live shopping has become a popular trend in China.

  • Article
     | 
    JUN 20, 2021

    And that’s why this form of interactive content-driven shopping is perfectly suited for impulse purchases, and many celebrities have appeared on their own shopping streams or made cameos for brands looking to take advantage of their fanbases. By and large, many brands in China have jumped onto the livestreaming ecommerce bandwagon with some doing daily sessions that go on for hours.

  • Audio
     | 
    OCT 1, 2021

    On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    SEP 3, 2021

    Insurify’s mega-round came on the back of strong revenue growth—adding new insurance lines and embedded partnerships should power further growth.

  • Audio
     | 
    AUG 13, 2021

    On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.

  • Audio
     | 
    SEP 17, 2020

    eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

  • Audio
     | 
    FEB 1, 2021

    eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.

  • Article
     | 
    MAY 27, 2021

    WhatsApp’s reputation as a secure messaging platform came crashing down earlier this year, when a new data-sharing policy not only drew the ire of its users, but broke their trust as well.

  • Chart
     | 
    FEB 20, 2020
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