On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Multichannel video programming distributor (MVPD): A service provider that delivers TV programming over cable, satellite, or wireline or wireless networks.
Yet Hulu’s main appeal lies in the fact that it most closely resembles cableTV, with viewers able to access most of the same content available on broadcast television. This similarity makes it appealing for brands who want to capitalize on the demand for CTV content, but lack familiarity with the rest of the streaming landscape.