But as more and more streaming services begin to offer free or cheaper ad-supported subscription tiers, CNN+’s subscription-only model is beginning to look outdated. Still, Warner Bros. Discovery might not be able to patch up CNN+ with a post-launch, ad-supported tier.

Despite Americans feeling they’ve reached streaming saturation, a survey found that 93% of consumers planned to either add another paid streaming service or make no changes to existing subscriptions. Nearly half (46%) of respondents cited difficulty finding specific video content because of the number of available streaming services.

Pay TV is in free fall, as more and more families cut the cable cord. By the end of 2023, less than half of US households will have a traditional pay TV subscription. The total number of pay TV households will drop to 65.1 million, a 4.8% decrease from 2022.

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

Total pay TV: Includes traditional pay TV services like cable, satellite, and telco, as well as vMVPDs. Traditional pay TV: Includes traditional pay TV services like cable, satellite, and telco. Excludes vMVPDs. TV Everywhere (TVE): A streaming app operated by a TV, cable, or satellite network—or by an MVPD—that requires users to authenticate their pay TV subscriptions in order to access the content.