While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.

Netflix accounts for the bulk of OTT viewing, but other services like Amazon Prime Video, Disney+, and homegrown platform Crave have gained significant subscriber bases. How prevalent is cord-cutting in Canada? Up until this year, the number of cable subscribers opting out of their service was fairly small compared with the total number of cable households in Canada.

The annual declines in cable subscribers has been in the low-single-digit percentage range for many years, but the number jumped in 2020. Convergence Research Group expected accelerated cord-cutting in Canada in 2020, likely driven by the new financial reality of lower disposable incomes during the pandemic.

Leichtman Research Group estimates that in Q2 2020, the top US cable and telecom companies added 1.2 million internet subscribers and the most cable internet subscribers in a single quarter since Q1 2007. Computing Products and Consumer Electronics.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

It estimated a decline of 204,000 TV subscribers in 2018, and a decline of 210,000 TV subscribers in 2017. For 2019, Convergence predicts a decline of 253,000 and that by the end of 2020, OTT subscribers will exceed cable subscribers in Canada. The demographic profile of those who do it most—millennials—is a troubling portent for the future of cable operators.

Overall, linear OTT users are as satisfied as cable TV subscribers, but the biggest standout is value. According to an October 2018 survey conducted by Adobe Advertising Cloud, 77% of US linear OTT users ages 21 to 54 were satisfied with the overall value of the service for the price paid, compared with 51% of US cable TV subscribers. But linear OTT services could lose this edge in the future.

The DAZN coup marks the first time an OTT provider will hold the rights, making the popular league unavailable on traditional cable. Convergence Research Group Ltd. estimates DAZN subscribers in Canada number in the low six figures. Other Streaming Options.

According to the CMCRP, TV advertising spending peaked in 2011, at CA$112 per capita, but fell to CA$86.23 in 2017; the number of total cable subscribers fell from 11.5 million in 2012 to 10.7 million in 2017; and 76% of all households subscribed to a cable television service in 2017—down from 85.6% in 2011. Additionally, daily viewership in the US is significantly greater than it is in Canada.

What this means is that, this year, pay TV providers will lose the most subscribers ever. The pandemic increased pay TV losses. Not only did it tighten consumers’ wallets, but it also caused the cancellation of sporting events—which have been one of the main draws for cable and satellite operators.

Pay TV has long dominated the sports landscape in Mexico, partly because the incumbent networks have offered free streaming to their cable and satellite subscribers. Despite this, streaming providers are starting to make inroads, buoyed by strong consumer interest in accessing sports content on all screens. Who are the major players competing to deliver sports content?

Another factor driving cord-cutting was that businesses like restaurants, bars and hotels started canceling their satellite and cable TV services. Commercial subscriptions are a small portion of overall subscribers, but their defections are “making a bad situation worse,” according to The Wall Street Journal. Several telecoms that sell cable and satellite TV also sell internet.

Total pay TV: Includes traditional pay TV services like cable, satellite, and telco, as well as vMVPDs. Traditional pay TV: Includes traditional pay TV services like cable, satellite, and telco. Excludes vMVPDs. TV Everywhere (TVE): A streaming app operated by a TV, cable, or satellite network—or by an MVPD—that requires users to authenticate their pay TV subscriptions in order to access the content.

Traditional pay TV categories—cable, satellite, telecom—will continue to witness declining subscription revenues throughout our forecast period. Satellite will have the biggest decline in 2021, with a drop of more than $2 billion. This downturn will be driven by the ongoing subscriber losses that have plagued pay TV providers in recent years.