In addition, our estimates for TV ad spend consider only placements in live broadcast environments, with all broadcaster video-on-demand (BVOD) included in the digital video portion of spending. BARB data cited by Thinkbox indicated that 8% of broadcaster TV viewing time in 2020 was via BVOD platforms.

We’ll discuss display in more detail in the next section, but video’s rise will essentially be predicated on the strong performance of YouTube and broadcaster video-on-demand (BVOD) platforms. Last year, Enders Analysis predicted that BVOD revenues in the UK would reach £443 million ($552.7 million), up from £391 million in 2018 ($499.1 million).

“Broadcasters are adapting to this behavior and considering how to develop their own broadcast video-on-demand [BVOD] offering. In France, this is already a reality.”. Many broadcasters and pay TV providers invest heavily in original content.

Video’s rise will essentially be predicated on the strong performance of YouTube and broadcaster video-on-demand (BVOD) platforms. Last year, Enders Analysis predicted that BVOD revenues in the UK would reach £443 million ($552.7 million), up from £391 million in 2018 ($499.1 million). The lockdown will have likely exacerbated this upward trend.

“Broadcasters are adapting to this behaviour and considering how to develop their own BVOD offering. In France, this is already a reality. For Germany, the majority of households use BVOD or SVOD services.”.