BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Some publishers are developing their own branded products or their own branded shops, like Shop BuzzFeed or the Barstool Sports Store, that feature publisher merchandise. Others are creating branded storefronts, like the Well+Good Shop, that sell a curated selection of products from brand partners.

Buzzfeed is launching a live video series on TikTok. Walmart is aggressively exploring livestreaming commerce, including a multiplatform holiday 2021 shopping event held simultaneously on Facebook, YouTube, Twitter, TikTok, Instagram, and Walmart.com. YouTube introduced YouTube.com/Shopping, a temporary hub for livestream shopping events.

“Publishers that go down that path, unless they’ve got enough readership, are making it harder to build rapport and get content in front of their users when they’re trying to extract versus add value,” said Dave Pond, head of media strategy and operations at BuzzFeed. Strategies for Monetizing Nonauthenticated Users.

Other partners include AMC Networks, Buzzfeed, Foursquare, fuboTV, Index Exchange, The Los Angeles Times, and Magnite. In addition, members of the OpenAP coalition have agreed to use OpenID as the connective tissue across TV networks, opening their respective ID graphs to each other and to ad agencies and technology vendors.

Hunter: I had the idea of recruiting around 1,200 bookstores with audiences, and then also bringing on affiliates like BuzzFeed or Oprah.com. We have Instagram influencers writing about books, podcast hosts, literary organizations like PEN America—all as affiliates.

In late April, we spoke to Ken Blom, senior vice president of ad strategy and partnerships at BuzzFeed, about how its advertisers reacted to the pandemic and what might change going forward. How have advertiser attitudes changed since the beginning of the outbreak? We're out of the phase of advertisers saying, “Let's pause, and we’ll get back to you.”

Group Nine Media, Insider Inc. and BuzzFeed have formed one such partnership. "Rather than having our advertisers come to us individually and only buying YouTube or in-feed [ads] on our owned and operated [O&O], we’re trying to package that up for them and give them the scale they’re looking for," said Ken Blom, senior vice president of strategy and operations at BuzzFeed.

According to analyst estimates, prior to the acquisition, Dotdash had a value of approximately $1.9 billion, eclipsing that of BuzzFeed.

Even the mere mention in an internal meeting about considering whether or not to test facial recognition features in AR ballooned into a media frenzy, with Buzzfeed reporting that the company had been considering it. Under “Project Aria,” Reality Labs is deploying researchers wearing smart glasses prototypes that collect data about AR interactions in the Bay Area and Seattle.

Blake has an accomplished track record at innovative media and tech companies like Yahoo, LinkedIn, and BuzzFeed. In his current role, Blake oversees a vertical sales team and consults with a diverse mix of clients to help achieve their marketing goals. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.

That followed a BuzzFeed report that showed those types of ads were being displayed against misinformation about the election and news about the riot. Marketers can expect more scrutiny about Facebook’s ad targeting practices and other updates to the company’s list of targeted ads. Commerce Updates. Here are the key commerce updates for Facebook in Q1 2021:. Facebook Shops Expansion.

But that’s changed as more high-quality content publishers—such as traditional publisher brands under Meredith Corporation, Hearst Corporation, and Condé Nast, and digital media publishers like BuzzFeed and Vox Media—have entered the space. Influencers have also been active in the affiliate channel in recent years.