Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.

Increasing competition in the realm of point-of-sale installment plans will push existing buy now, pay later firms to diversify their offerings and target consumers beyond the existing core of Gen Z and millennial users.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Growth will come from Gen Z’s interest in buy now, pay later (BNPL) and incumbents’ push to outspend and outinnovate competitors.

Our take on what BNPL, cryptos, super apps, and global digital expansion will look like in 2022—and what that means for key stakeholders.

Kueski offers consumer installment lending in Mexico, and Nigeria-based TradeDepot offers B2B BNPL for online merchants.

Brazil-based credit startup Open Co, India’s BNPL card fintech Uni, and cannabis card provider SuperNet are all meeting unmet payment needs.

7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

Buy now, pay later gains popularity—and new providers—as customers resume in-store shopping this holiday season.

Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

The BNPL giant will also bring the Klarna Card stateside—both payment features are already available in Europe.

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer payment apps, and digital uses of credit, including buy now, pay later.