AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.

Even before business travel fully rebounds, SMBs are seeking out expense management solutions to track corporate costs and manage employees’ spending habits.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

The firms launched the IHG Rewards Premier Business card and updated rewards on the IHG Rewards Traveler and Premier consumer cards.

This trend will continue, as business travel is expected to be muted for several more years. According to Morning Consult, 53% of those who identified as US business travelers in 2019 are no longer willing to travel for business as of 2022. We estimate that business travel spending will not recover to pre-pandemic levels until 2025.

The travel industry looks forward to a summer rebound: Will they get it, though?

For companies that sell to both businesses and consumers: Is the creative or call to action in the advertisement focusing on a business use case? If so, that would be B2B advertising. Of course, there are companies that sell to both businesses and consumers and therefore advertise to both audience groups.

Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.

The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.

Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.

Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

As governments pass stringent social distancing restrictions and corporations request employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual. More than half (52.2%) of US business professionals surveyed by communication platform Fishbowl said their workplace has restricted travel or encouraged remote work due to the coronavirus.

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

The 30,000-foot view: Read our Metaverse Report to learn how virtual worlds could disrupt everything from business travel and the future of work to gaming, health and fitness, entertainment, marketing, and education.