Conducted among broadband households that watch at least 1 hour per day of TV, April 2020 polling by Hub Research found streaming penetration “nearly universal” in self-isolating families with kids, at 94%. This survey identified Netflix as the streaming mainstay for stuck-at-home families.
In countries like India and China, which have relatively low broadband penetration but high rates of mobile usage, mobile phone video viewing is growing faster than other modes of access. On the other hand, in markets with strong connected TV infrastructures, such as the US and parts of Western Europe, big screens are drawing more and more viewers to premium platforms like Netflix and other SVODs.