Household fixed broadband penetration remains low in Southeast Asia. The pandemic helped add 8 million fixed broadband subscribers to Southeast Asia in 2020, the highest net additions over a 10-year period, according to Kagan, a research group within S&P Global Market Intelligence.

Google says that for every 10% increase in broadband penetration, GDP increases by 1.4%. The impetus to bolster connectivity in the region is that In five years 300 million Africans will access the internet for the first time.

Conducted among broadband households that watch at least 1 hour per day of TV, April 2020 polling by Hub Research found streaming penetration “nearly universal” in self-isolating families with kids, at 94%. This survey identified Netflix as the streaming mainstay for stuck-at-home families.