More than three-quarters of internet users in Latin America, or 337.3 million people, will watch digital video on any platform—not just social media—this year, according to our September 2021 forecast.
As of June 2021, 50% of internet users in Brazil surveyed by Instituto QualiBest for the Sociedade Brasileira de Varejo e Consumo (SBVC) paid for their in-store purchases through interest-free monthly installments via a credit card.
According to a May 2021 Opinion Box report, nearly two-thirds (63%) of Facebook users in Brazil purchased a product or service discovered on the platform, while nearly 6 in 10 (58%) made a purchase recommended by someone on Facebook. Investments in social media are table stakes for all businesses—not just SMBs.
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Major social platforms are also ramping up initiatives related to ecommerce, capitalizing on almost universal engagement with social media in the region. For example, Pinterest recently opened its ad platform to companies and brands aiming to reach internet users in Brazil.