This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Brazil-based credit startup Open Co, India’s BNPL card fintech Uni, and cannabis card provider SuperNet are all meeting unmet payment needs.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Search’s share of total media ad spending will be highest in more established retail ecommerce markets like Argentina and Brazil. But as ecommerce matures in smaller yet equally lucrative markets like Chile, Colombia, and Peru, search will take on an increasing share of each country’s ad spending pie by the end of our forecast period. What Do These Forecasts Mean for Advertisers in Latin America?

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.