Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

With a TikTok Business Account, brands can see real-time metrics on content performance, get insights on their follower base, and add contact information and a website link to their official TikTok profile page. Through social listening, marketers should pay attention to how the TikTok community is engaging with their brand. “And when I say engaging, I don’t mean commenting.

Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.

The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

More brands and agencies are using connected TV (CTV) as a direct-response performance channel. SteelHouse’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.

Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.

The K-Shaped Recovery for Brand vs. Performance Advertising. The country may have hoped for a quick V-shaped recovery from the pandemic recession last year, but that doesn’t seem to have come to pass on a macroeconomic level. Instead, we appear to be in a K-shaped recovery, where some industries bounced back quickly and others—the most commonly cited is travel—have not.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this live Tech-Talk Webinar. He will share how you can incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals in 2021.