Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.

Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

CPG brands are struggling to compete with private labels: As the industry reaches a "breaking point," companies like Procter & Gamble are shifting tactics to appeal to price-conscious consumers.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

With wearables becoming more sophisticated and widespread, how should marketers and brands include them in their strategies? This report looks at where the wearables market is headed.

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.

Large brands shift their focus to direct sales: Meanwhile, many digital-native retailers are turning to wholesale as they look for cost-effective ways to attract new customers.

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

Find out how brands are taking an active approach as data privacy regulations materialize

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies

Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon

Brands will need to look beyond climate change lip service and create strategies that address consumers’ specific concerns in each of the markets they operate.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.