JUN 3, 2021
Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.
JAN 7, 2021
From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.
NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
MAR 18, 2021
On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
FEB 3, 2021
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
JUL 26, 2021
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.
JUN 24, 2021
And while YouTube’s vast library of user-generated content is great for driving viewership, marketers have to worry about brand safety and suitability more than they would on traditional TV. That’s becoming an even bigger issue as more streaming services with extensive (and quality-assured) libraries like HBO Max and Paramount+ launch ad-supported tiers that could threaten YouTube’s dominance.
MAR 16, 2021
Put guardrails into place to mitigate brand safety mishaps. Handing over brand assets to consumers isn’t easy, but the most successful companies in this space have been willing to do it. The key is to give consumers the tools in such a way that it inspires them to be positively creative—something e.l.f. has encouraged in its work with short videos.
JAN 15, 2021
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
MAY 25, 2021
MAY 21, 2021
JUL 23, 2021
Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising. Sherry Smith is managing director, retail media, Americas at Criteo.
JUL 4, 2021
Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising. Sam Ngo is director of product marketing at BlueConic.
MAY 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
NOV 21, 2019
AUG 20, 2019
eMarketer principal analyst Nicole Perrin walks us through what could happen to the advertising world as blacklists become more sophisticated and extensive. She discusses the types of content consumers think advertisers should avoid the most and the likelihood of those consumers reducing their spending on a brand that appears next to controversial content. She also talks about which information consumers are sharing less of, the state of radio advertising and why cord-cutting might slow down next quarter.
NOV 16, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.
FEB 24, 2021
Positivity, humor, and entertainment can help brands cut through the political (and other) noise and build equity with their customers. Creating a short-video strategy wouldn’t hurt, either. The Definition of Brand Safety Has Broadened.
MAR 22, 2021
Amid the pandemic and other societal forces, brand loyalty is quickly eroding. To revive fading sentiment, brand marketers need a framework to move with speed even in short windows of opportunity.
NOV 6, 2019
eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.
JUN 21, 2019
Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.
JUN 21, 2021
That’s not to say there won't be participation or that gambling won’t attract more advertisers, but at least with the biggest brands, there are question marks.”. In late 2020, the AGA tried to get in front of brand safety and other concerns by forming a compliance review board to enforce the association’s Responsible Marketing Code for Sports Wagering.
OCT 16, 2020
Rather than blindly relying on third-party brand safety mechanisms baked into programmatic exchanges, brands should look at other indicators for quality and develop direct relationships with publishers.
APR 20, 2021
MAY 28, 2019
It’s now been two full years since brand safety surfaced as a major issue. Since the problem has not dissipated, AdColony surveyed consumers to check in on how their perception of social media and brand safety has changed–or how it has not.