On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

Private labels are winning over consumers with good value for the money. Among US adults, 89.7% said they switched from a national label mainly because the store brand offered better value, and 47.9% said deals and/or membership rewards motivated the move. Meanwhile, 52.0% cited the private-label brand’s bigger selection of products.

The company is well positioned to do so thanks to its vast user base and strong brand loyalty, which can support adoption for future financial products.

Brands see an opportunity to pad their margins: Consumer demand remains strong for products such Tide, Coca-Cola, and Tyson, which is why companies are boosting prices beyond their increased costs.

This reflects Affirm’s strong brand loyalty, something that may have been more complicated to secure as BNPL competition ratcheted up. Pent-up travel demand. CEO Max Levchin said Affirm’s travel and ticketing segment outperformed expectations: Volume doubled from the same period last year, in line with wider trends in the travel sector.

Per exclusive data from Insider Intelligence’s Banking Digital Trust survey of 2,412 US digital banking users, digital trust correlates with higher levels of customer satisfaction, engagement, and brand loyalty.

Between August and October, the majority of US shoppers either switched brands or products (39%) or switched retailers (32%) when their item of choice was unavailable. Meanwhile, 13% waited for the item to come back in stock, and 16% simply opted to do without. More like this:. Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022.

Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

Amid the pandemic and other societal forces, brand loyalty is quickly eroding. To revive fading sentiment, brand marketers need a framework to move with speed even in short windows of opportunity.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.