Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

Amid the pandemic and other societal forces, brand loyalty is quickly eroding. To revive fading sentiment, brand marketers need a framework to move with speed even in short windows of opportunity.

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

Per exclusive data from Insider Intelligence’s Banking Digital Trust survey of 2,412 US digital banking users, digital trust correlates with higher levels of customer satisfaction, engagement, and brand loyalty.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Find out how brands can move up the customer data maturity curve in a lively discussion with Liz Switzer, associate director of customer relationship management (CRM) and engagement at Condé Nast, and Tamara Gruzbarg, head of customer insights and strategy at ActionIQ.

With brand loyalty low following pandemic-driven shortages, CPG companies will look to refocus their efforts on asserting their image, competing with private-label brands and retailers as they look to expand more into D2C sales. CPG digital ad spending will grow by 31.7% in 2021 to reach nearly $31 billion in ad spending. How does this compare?

This can increase Apple’s already strong brand loyalty and might make users more inclined to try out other Apple payment solutions, like the Apple Card—giving the tech giant a stronger foothold in the payments space. The bigger picture: Apple has launched and expanded several other Apple Wallet and Pay features—pointing to a broader customer acquisition and engagement push.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.