Amid the pandemic and other societal forces, brand loyalty is quickly eroding. To revive fading sentiment, brand marketers need a framework to move with speed even in short windows of opportunity.

Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Loyalty is more important further up the age brackets, though, and transitioning that to digital will be key. “[Retailers focused on older consumers] will have to focus a lot more on loyalty in general,” said Susanne McKinley, marketing manager at food packaging company Tetra Pak.

And there’s been a huge educational push from retailers and brands in terms of encouraging these behavioral changes within the over-65 group.”. What May Stick Post-Pandemic. UK consumers’ shopping habits will likely never be quite the same again.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.

Marketers may be struggling to get their loyalty initiatives up and running, but if there was ever a time to do so, it’s now—especially when consumer shopping behavior is changing. A March 2020 survey from Valassis found that brand loyalty had shifted at the onset of the pandemic. Some 21% of US internet users said they were purchasing a mix of their usual brands, as well as new ones.

Tapping into new sources of potential client acquisition, as Affirm is through Returnly or Splitit is through its new gateway’s value-adds, could help these brands reach untapped areas of the market and increase brand loyalty. And with regulations emerging in some regions, diversifying their offerings could help providers add new paths to growth in case tighter rules follow in the US market.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

DriveWealth already lets global brands add investing options to loyalty rewards toolkits, like topping every customer credit card swipe with fractional shares of their stock: “Customers can invest in a fee-based portfolio based on their broader consumption behavior, such as earning stock back from spending money at Starbucks or on Amazon,” CEO Bob Cortright said in an interview with Insider Intelligence

The lockdown heightened consumers' awareness of brands that could meet their needs, particularly within digital channels. This had led to an increased degree of brand switching.