SEP 23, 2021
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
MAR 16, 2021
Cosmetics Applied What It Learned on TikTok to Its Campaign on Triller. e.l.f Cosmetics was one of the first well-known marketers to embrace TikTok. Its 2019 #EyesLipsFace challenge, featuring a hip-hop song written expressly for the campaign, inspired users to submit 5 million videos that were viewed a combined 6 billion times.
MAR 15, 2021
Cosmetics was what inspired the brand to join the platform. “We were seeing, without any effort or work from the brand side, that there was a pretty sizable organic presence that had already been built on TikTok,” said Gayitri Budhraja, vice president of brand at e.l.f. “There were over 3 million posts against the hashtag #elfcosmetics that we had absolutely nothing to do with.
FEB 23, 2021
Cosmetics: The beauty brand recently partnered with gamer Loserfruit, also known as Lufu, for a series of makeup tutorials on Twitch.
AUG 12, 2021
AUG 12, 2021
MAY 31, 2021
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
AUG 26, 2020
Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.
OCT 30, 2019
“Everyone's a creator, and often you're getting up, not just off your couch but out of your house, out of your environment, and you're creating,” said Kelly Solomon, senior vice president of consumer marketing at MAC Cosmetics, during a panel at Advertising Week.
Performance Metrics |
FEB 18, 2021
JUN 5, 2019
With a massive, engaged daily audience and a lean-back environment, social is ideal for building brand awareness. Research from Duke University’s Fuqua School of Business and the American Marketing Association (AMA) put brand awareness and brand building as the most common use of social media for 88.2% of respondents, followed by introducing new products and services at 64.7%.
JUL 7, 2020
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.
AUG 21, 2020
Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.
MAR 4, 2020
Tina Craig launched U Beauty after building a large following for her posts related to luxury handbags and beauty. “Checkout allows us to grow U Beauty with accurate consumer buying behavior based on content,” she said. “This enables me to adjust content accordingly with an immediacy not offered by retailers. Plus, there’s the ease of purchase without leaving Instagram.”.
NOV 25, 2019
Cosmetics. Cosmetics brand e.l.f. launched a paid campaign in October targeting TikTok’s Gen Z user base. Using the popular “Hashtag Challenge” ad unit, the brand recently launched its #eyeslipsface campaign, encouraging TikTok users to create videos showing off their makeup using an original song created for the activation. e.l.f.
JUL 19, 2020
MAR 27, 2020
JUL 9, 2019
DEC 10, 2020
AUG 20, 2021
Brands like Diageo and Vans have partnered with LA-based Ntwrk; Ulta Beauty has worked with beauty-focused Supergreat. Legacy home shopping networks. Many established brands have long-standing relationships with legacy home shopping players like QVC or HSN (now both part of Qurate Retail Group). For example, Estée Lauder and Dyson sell through QVC.
OCT 30, 2021
True and meaningful innovation is a lasting, impactful transformation—not cosmetic, shallow, and short-lived. Banks are the only entities with a seat at the table to drive real, substantive change in financial services. They’ve helped create the Federal Reserve Act, the Electronic Funds Transfer Act, Regulation J, and other regulations.
AUG 23, 2020
Direct-to-consumer (D2C) brand Peace Out Skincare has also adopted digital marketing strategies amid the pandemic. The brand is leveraging SMS for the first time, as a way to start a conversation with new and existing customers and drive brand awareness.
SEP 15, 2021
Partnerships with the likes of Walmart could raise D2C digital health vendor’s brand awareness and get their products and health services in the hands of more consumers than ever before: Walmart’s subscription service Walmart+ grew to 9 million users in 2020, per a survey by Consumer Intelligence Research Partners.
OCT 18, 2021
SP: We find there are so many brands that are adjacent to Thinx that people use in their daily lives, not just to manage their period, but self-care or skincare.
SEP 30, 2020
Beauty and body care brand Alleyoop has gotten creative these past few months. Under shelter-in-place orders, the company has had to change how it approaches marketing—working with content creators via Zoom, for instance, to put together a campaign.