Junior Scott Pence, CMO of Peace Out Skincare, talked with Insider Intelligence about the marketing opportunities within TikTok.

Pinterest’s AR tools have also been developed for beauty brands but will likely expand into other categories that are popular on the platform, like fashion and home goods. Recent Commerce-Related AR Product Developments. Try on for eyeshadow: Pinterest has expanded Try on to eyeshadow, allowing users to see what products from Lancôme, NYX Cosmetics, Urban Decay, and YSL Beauty would look like on them.

Cosmetics Applied What It Learned on TikTok to Its Campaign on Triller. e.l.f Cosmetics was one of the first well-known marketers to embrace TikTok. Its 2019 #EyesLipsFace challenge, featuring a hip-hop song written expressly for the campaign, inspired users to submit 5 million videos that were viewed a combined 6 billion times.

Cosmetics was what inspired the brand to join the platform. “We were seeing, without any effort or work from the brand side, that there was a pretty sizable organic presence that had already been built on TikTok,” said Gayitri Budhraja, vice president of brand at e.l.f. “There were over 3 million posts against the hashtag #elfcosmetics that we had absolutely nothing to do with.

Cosmetics: The beauty brand recently partnered with gamer Loserfruit, also known as Lufu, for a series of makeup tutorials on Twitch.

On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.

Tina Craig launched U Beauty after building a large following for her posts related to luxury handbags and beauty. “Checkout allows us to grow U Beauty with accurate consumer buying behavior based on content,” she said. “This enables me to adjust content accordingly with an immediacy not offered by retailers. Plus, there’s the ease of purchase without leaving Instagram.”.

Several factors will make Pfizer’s brand health and momentum worth watching over the next year, especially with the rollout of the company’s COVID-19 vaccine booster in a time of growing concern for new strains of the virus. The runner-up is CeraVe, a skincare brand that found success amid the pandemic in more than one way.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Direct-to-consumer (D2C) brand Peace Out Skincare has also adopted digital marketing strategies amid the pandemic. The brand is leveraging SMS for the first time, as a way to start a conversation with new and existing customers and drive brand awareness.