Indie agency feels the squeeze: Recent layoffs at independent advertising agency The Many are a preview of how advertising’s troubles will take form. The small shop, which reportedly lost Google as a client, recently let go of around half its staff after two rounds of layoffs, Adweek reports.

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.

Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.

Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.

Digital advertising will drive total media ad spending in Western Europe toward $150 billion in 2022, as brands scramble for advantage in a rapidly changing world.

Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.

Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.